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52
Key Guidance
14
Topics
Campaigning: Planning & Implementation
26
Campaigning
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8
Campaign Strategies
8
Nonprofit Public Relations: Design & Implementation
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Good Practice Examples
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Public Awareness Campaigns
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Media Advocacy, Media Activism
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Environmental Communication
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Digital Activism, Cyber Advocacy
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Lobbying
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Strategic Communication Planning
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Health Campaigns: Planning & Implementation
3
Advocacy & Empowerment: Youth
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People with Disabilities: Advocacy & Empowerment
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Freedom of Expression
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NGOs & Civil Society Organizations: Communication Strategies & Practices
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Countering Hate Speech, Disinformation & Propaganda
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Gender Representation & Stereotypes in the Media
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Human Rights Protection
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Governance & Accountability: Role of Media / Communication
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Social Movements: Communication Strategies & Practices
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Target Groups
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Authoritarian Regimes, Dictatorships
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Campaigning: Experiences
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Election Campaigns
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Nonprofit Public Relations: Experiences
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Online Marketing, Online Public Relations
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Public Relations: Evaluation, Monitoring, Impact Assessment
1
Public Relations: Planning & Implementation
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Social Marketing
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Participatory Communication
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Religion and Justice / Peace / Reconciliation
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Small Arms
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Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication: Design & Implementation
1
Governance Support Communication
1
Rural Communication for Development
1
Online Fundraising
1
Social Media
1
Twitter & Microblogs
1
Romani People
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Traffic & Transport Infrastructure
1
Educational Issues: Reporting & Media Representation
1
Climate Change Communication, Climate Journalism
1
Environmental Activism
1
Countering Defamation & Harassment
1
Evaluation
1
Female Journalists & Media Workers
1
Gender-Based Harassment, Intimidation & Violence
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Food, Food Security, Nutrition
1
Food / Nutrition Communication & Media Representation
1
Health Campaigns: Concepts & Strategies
1
HIV / AIDS Communication
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Sexual Health Communication, Reproductive Health Education, Family Planning
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Corruption Reporting & Role of Media in Curbing Corruption
1
Risk Communication
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Business Communication
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Organizational Communication, Institutional Communication
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Media & Communication Policies
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Media Literacy: Youth
1
Human Rights Violations
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Transitional Justice
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Fundraising
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Strategic Alliances, Strategic Partnerships
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Migration & Refugees Reporting & (Social) Media Representation
1
People with Disabilities: Reporting & Media Representation
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Accountability & Transparency
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Civic Engagement, Citizen & Community Participation
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Political Participation
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Shrinking Spaces for Civil Society & Political Actors
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Trade Unions & Labor Movements: Communication Strategies
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Project Management
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Research Report Writing
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Civil Society
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Corruption & Combating Corruption
1
Resilience
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Social Control
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Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
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Language
Document type
Countries / Regions
Authors & Publishers
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Publication Years
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Output Type
Creating effective environmental communication strategies: A ten step guide for practitioners
Key Guidance
Gland (CH): International Union for Conservation of Nature (IUCN) (2026), xi, 143 pp.
"Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, privatesector
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"This book examines how everyday activists can enhance their effectiveness. Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them. Through lessons learned over their careers as evaluato
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The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guidance
Berlin: Tactical Tech (2025), 285 pp.
"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The
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Making the Invisible Visible. Guideline 2: Advocating on Emblematic Cases of Attacks Against Journalists Using an Intersectional Gender Approach
Article 19 (2022), 21 pp.
"This document is the second of a set of three practical guidelines that provide recommendations for considering an intersectional gender approach when: monitoring and documenting attacks against journalists and social communicators (Guideline 1); advocating on emblematic cases for advocacy (this Gu
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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.
Strategic Communication: Campaign Planning
London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
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"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit
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Response: A Behavioural Insights Checklist for Designing Effective Communications. Practitioners’ Playbook
Key Guidance
[authors] (2022), 21 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
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Media Advocacy Toolkit
Power to You(th); Sonke Gender Justice (2022), 12 pp.
Online Campaigns from A to Z
Key Guidance
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ
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"Este documento define la comunicación estratégica para defensores de DD.HH., así como las etapas de esta y algunas recomendaciones estratégicas." (commbox)
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
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Make it New: Using Media to Advance Advocacy
Key Guidance
"[...] this toolkit aims to support civil society generally, while explicitly accommodating the needs and contexts of the local partners that work with the Global Initiative for Justice, Truth and Reconciliation. In this sense, it pays particular attention to creating and sharing advocacy campaigns
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Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns
London: Institute for Strategic Dialogue (ISD) (2020), 33 pp.
"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research h
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