"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research has resulted in a series of ten lessons for creating more effective counter-narrative campaigns that will help practitioners better understand the perceptions, media habits and experiences of Pakistani youth in relation to hate speech and extremism. The lessons have been modelled according to the methodology for creating counter-narratives, as developed by ISD’s YouthCAN project in 2016." (Page 7)