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Inspiring Practice
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Key Guidance
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Development Communication: Design & Implementation
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Online Fundraising
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Social Media
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Twitter & Microblogs
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Romani People
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Youth Cultures, Youth Milieus, Youth Identities
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Language
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Countering Cyberhate Against Roma: A Toolkit for Civil Society Organizations and Activists
Budapest: Minority Rights Group Europe (2020), 51 pp.
"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp
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Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People
Key Guidance
Media Diversity Institute;Macedonian Institute for Media;National Council of Persons with Disability Organizations of Macedonia (NSIOM) (2020), 78 pp.
"This handbook aims at helping Macedonian CSOs that work with people with disabilities to deal with some of the challenges they face on daily basis: the absence of quality reporting on people with disabilities; the perception of people with disabilities which is often burdened with negative stereoty
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Le guide pratique de plaidoyer pour les jeunes
Antananarivo (Madagascar): Observatoire des jeunes citoyens engagés pour une gouvernance plus inclusive, efficace et apaisée (OBS-MADA);MSIS Tatao;Programme des Nations Unies pour le Développement (PNUD);Ministère de la Jeunesse et des Sports (MJS) (2020), 34 pp.
Campaigning on Twitter: The Handbook for NGOs, Politics & Public Service
Twitter (2019), 87 pp.
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Arlington (VA): Rare;Behavioural Insights Team (2019), 82 pp.
"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an
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Effective Anti-Corruption Messaging: Lessons from Ukraine
PONARS Eurasia (2018), 8 pp.
"This memo presents evidence based on a survey experiment embedded in a national survey of Ukrainians and a laboratory experiment conducted with Ukrainian university students. The findings indicate that anti-Corruption messaging that emphasizes the success of anti-Corruption campaigns (i.e., a “po
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Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guidance
Bonn: Deutsche Welle DW Akademie (2018), 24 pp.
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
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Guide pratique des campagnes de communication publique de l'OIM
Geneva: Organisation Internationale pour les Migrations (OIM) (2016), 77 pp.
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
Designing a Social and Behavior Change Communication Strategy
Johns Hopkins Center for Communication Programs;USAID (2015)
"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for
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Manual de comunicación ambiental: Del greenwashing a la sostenibilidad
Pamplona: EUNSA (2014), 192 pp.
"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla
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Le plaidoyer associatif
Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
Guía para la elaboración de estrategias de comunicación para la incidencia política
Unión Internacional para la Conservación de la Naturaleza (UICN);Centro de Comunicación Voces Nuestras (2012), 53 pp.
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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Communiquer le genre pour le développement rural: Intégrer le genre dans la communication pour le développement
Bruxelles: FAO Dimitra (2011), 76 pp.
"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap
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Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
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Food Security Communications Toolkit
Key Guidance
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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Public Awareness and Public Education for Disaster Risk Reduction: A Guide
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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