Document details

Food Security Communications Toolkit

Rome: FAO (2011), 213 pp.

ISBN 978-92-5-106858-8

"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influencing food security policies. The toolkit also looks at specific information products such as policy briefs, reports and early warning bulletins, and suggests ways to structure and improve them. A section on writing effectively, which focuses on grammar and style, makes sure that written documents are easy to read. Finally, the toolkit gives tips for using the internet, social media and Web 2.0 tools [...] While aimed at professionals working in food security related fields, the lessons in this toolkit can easily be applied to many other fields." (Introduction)
I. DESIGNING YOUR COMMUNICATION STRATEGY
Identify and analyse your audiences, 9
Define your communication objectives and messages, 23
Select the best channels for presenting your information, 33
Plan and evaluate your communication activities, 49
II. WORKING WITH THE MEDIA
Approaching the media, 59
Techniques for working with the media, 77
III. COMMUNICATING WITH POLICY MAKERS
Presenting information to policymakers, 107
Lobbying for food security, 121
IV. WRITING EFFECTIVE REPORTS
Preparing policy briefs, 139
More reporting formats, 171
Writing effectively, 187