Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
Contains glossary pp. 59-61
CC BY
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers with an understanding of the role of communication, while several case studies exemplify communication for accountability in developing countries. The guide proposes a training structure and provides training materials as well as exercises." (Back cover)
1 Foundations of Social Accountability, 1
2 Social Accountability and Communication, 7
3 Communication Campaigns, 19
Designing a Communication Strategy -- Steps in Planning a Communication Strategy -- Communication Decisions Template -- Framing -- Public Narrative
4 Mobilizing Public Opinion and Public Action – Case Studies, 25
Independent Budget Analysis in South Africa -- Citizens’ Audit of Public Works Projects in Abra, Philippines -- Strengthening Consumer Voice in Water and Sanitation: Citizen Report Card ‘Roadshows’ in Kenya -- ‘Bogota Como Vamos?’ – Citizen Voice in the Evaluation of Public Services in Bogota -- Citizens Complaint System in Mumbai
Summary: Creating Genuine Citizen Demand for Accountability Through Communication 44
Trainer’s Brief, 45
2 Social Accountability and Communication, 7
3 Communication Campaigns, 19
Designing a Communication Strategy -- Steps in Planning a Communication Strategy -- Communication Decisions Template -- Framing -- Public Narrative
4 Mobilizing Public Opinion and Public Action – Case Studies, 25
Independent Budget Analysis in South Africa -- Citizens’ Audit of Public Works Projects in Abra, Philippines -- Strengthening Consumer Voice in Water and Sanitation: Citizen Report Card ‘Roadshows’ in Kenya -- ‘Bogota Como Vamos?’ – Citizen Voice in the Evaluation of Public Services in Bogota -- Citizens Complaint System in Mumbai
Summary: Creating Genuine Citizen Demand for Accountability Through Communication 44
Trainer’s Brief, 45
