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Language
Document type
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Creating effective environmental communication strategies: A ten step guide for practitioners
Key Guides
Gland (CH): International Union for Conservation of Nature (IUCN) (2026), xi, 143 pp.
"Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, privatesector
...
"This book examines how everyday activists can enhance their effectiveness. Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them. Through lessons learned over their careers as evaluato
...
The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guides
Berlin: Tactical Tech (2025), 285 pp.
"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The
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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
...
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.
Strategic Communication: Campaign Planning
London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
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Media Advocacy Toolkit
Power to You(th); Sonke Gender Justice (2022), 12 pp.
Making the Invisible Visible. Guideline 2: Advocating on Emblematic Cases of Attacks Against Journalists Using an Intersectional Gender Approach
Article 19 (2022), 21 pp.
"This document is the second of a set of three practical guidelines that provide recommendations for considering an intersectional gender approach when: monitoring and documenting attacks against journalists and social communicators (Guideline 1); advocating on emblematic cases for advocacy (this Gu
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Online Campaigns from A to Z
Key Guides
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ
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"Este documento define la comunicación estratégica para defensores de DD.HH., así como las etapas de esta y algunas recomendaciones estratégicas." (commbox)
Response: A Behavioural Insights Checklist for Designing Effective Communications. Practitioners’ Playbook
Key Guides
[authors] (2022), 21 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
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"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit
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Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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Make it New: Using Media to Advance Advocacy
Key Guides
"[...] this toolkit aims to support civil society generally, while explicitly accommodating the needs and contexts of the local partners that work with the Global Initiative for Justice, Truth and Reconciliation. In this sense, it pays particular attention to creating and sharing advocacy campaigns
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"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
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Countering Cyberhate Against Roma: A Toolkit for Civil Society Organizations and Activists
Budapest: Minority Rights Group Europe (2020), 51 pp.
"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp
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