1 Introduction, 6
2 Glossary & Terms, 8
3 Messaging & Branding Tools, 12
4 What are the Important Advocacy Issues for PTY, 13
5 Working with the Media & Public Engagement, 23
6 Introduction to Lobbying, 29
7 Getting Started on Your Advocacy Work, 31
8 Research so that You Know the Facts, 32
9 Working with Other Organizations, 36
10 Conclusion, 38
11 Advocacy Planning and Implementation Tools and Templates, 38