"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. It gives an overview of how the campaigns were designed and implemented, and outlines the lessons learned [...] We looked for campaigns with strong links to Africa – that is, they are either run by organizations or individuals in Africa, or they target African countries. We also specifically sought insight from people working on campaigns that were diverse in the way they were created, organized and funded – from large organizations with considerable resources and formal structures to volunteer-led coalitions with limited funding. Despite their different models, however, the campaigns had much in common in that the challenges they faced and the lessons learned were strikingly similar." (Introduction)