Document details

Advocacy for Immunization: How to Generate and Maintain Support for Vaccination Programs

Seattle, WA: Global Alliance for Vaccines and Immunization (GAVI);Bill and Melinda Gates Children’s Vaccine Program (2001), 55 pp.
INTRODUCTION
Why Immunization? 5
Introduction to Advocacy, 6
PREPARATION
1 Gathering Information, 7
2 Building a Plan, 13
3 Creating Messages and Materials, 15
OUTREACH
4 Building a Strong Coalition, 21
Case Study: Uganda AIDS Control Program, 25
5 Engaging Policy and Decision Makers, 27
Case Studies: Campaign to End Child Labor in Garbage Dumps, Brazil; Days of Tranquility, Democratic Republic of Congo, 30
6 Informing and Involving the Public, 31
Case Study: The Children’s Health Club of Mexico, 34
7 Working with Mass Media, 35
Case Study: National Immunization Days, Mozambique, 41
EVALUATION
8 Monitoring and Evaluating Your Work, 43
RESOURCES
9 Knowing Where to Go for Help 45