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Methods applied
Journals
Output Type
A Media Campaign to Increase Awareness and Prevention of Human Trafficking in Asia: Background Strategies and Outcome Evaluation of the MTV EXIT Campaign
Lincoln: University of Nebraska-Lincoln, Third Annual Interdisciplinary Conference on Human Trafficking (2014), 33 pp.
"In 2006, MTV and USAID launched, "MTV EXIT (End Exploitation and Trafficking)," a multi-media, multi-platform awareness and prevention campaign against human trafficking that has reached over 20 million people in 21 countries in the Asia Pacific. This paper describes the campaign background, design
...
The Celebritization of Human Trafficking
Boston: New Englanf Law (2013), 38 pp.
"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from
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Le plaidoyer associatif
Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
Edutainment: Using Stories and Media for Social Action and Behaviour Change
Key Guides
Johannesburg: Soul City Institute (2013), 141 pp.
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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Media Interventions
New York et al.: Peter Lang (2013), xvi, 430 pp.
"This collection of essays, the first book-length treatment of its kind, explicates the concept of «media interventions», which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, c
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Acciones para una buena comunicación en campañas electorales: Manual de marketing y comunicación política
Buenos Aires: Konrad-Adenauer-Stiftung (KAS); Asociación Civil Estudios Populares (ACEP), 2a ed., corr. y aument. (2013), 259 pp.
"Este manual guarda dos características fundamentales. Por un lado, no es una simple sumatoria de capítulos aislados, sino que se trata de conceptos compartidos por un equipo que viene cooperando tanto en capacitaciones como en consultorías, de modo que es un todo integrado. Por otro lado, todos
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Oxfam's Grow Campaign: Mid Point External Evaluation
Owl RE (2013), 87 pp.
"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo
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Pathways for Change: 10 Theories to Inform Advocacy and Policy Change Efforts
Center for Evaluation Innovation (2013), 30 pp.
"This brief lays out 10 theories grounded in diverse disciplines and worldviews that have relevance to the world of advocacy and policy change. These theories can help to untangle beliefs and assumptions about the inner workings of the policy making process and identify causal connections supported
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A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities
Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
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MTV Exit Asia: An Innovative Multimedia Program to Increase Awareness and Prevention of Trafficking in Persons
London: MTV EXIT Foundation (2012), 133 pp.
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to
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Communications for Change: How to Use Text Messaging as an Effective Behavior Change Campaigning Tool
FrontlineSMS; Text to Change (2012), 7 pp.
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho
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KONY 2012, Military Humanitarianism, and the Magic of Occult Economies
Africa Spectrum, volume 47, issue 2-3 (2012), pp. 127-135
"The global success of the film KONY 2012 by Invisible Children, Inc., manifests far greater magical powers than those of Joseph Kony and his ruthless Lord’s Resistance Army, which it portrays. The most prominent feature of the Invisible Children lobby is the making and constant remaking of a mast
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"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
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