Campaigning, Advocacy, PR
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Campaigning: Planning & Implementation
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Advocacy Campaigns
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Behaviour Change Campaigns
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Advocacy & Empowerment: Planning & Implementation
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Campaigning
26
Campaigning: Evaluation, Monitoring, Impact Assessment
25
Development Communication Campaigns
23
Advocacy
22
Behaviour Change Communication
22
Campaigning: Experiences
21
Advocacy & Empowerment: Monitoring & Evaluation
20
Edutainment Campaigns: Planning & Implementation
18
Health Campaigns: Planning & Implementation
16
Health Campaigns: Experiences
14
Digital Activism, Cyber Advocacy
13
Election Campaigns
13
Entertainment Education, Edutainment
12
Film & Video Advocacy / Activism
11
Campaign Strategies
11
Digital Media Campaigns
11
Edutainment Radio Programmes
11
Radio Dramas, Radio Soap Operas, Radio Fiction
11
Celebrity Humanitarianism
10
Media Advocacy, Media Activism
10
Public Awareness Campaigns
10
Documentaries, Television Documentaries, Web Documentaries
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Health Campaigns: Monitoring & Evaluation
10
Political Communication
10
Campaigning: Message Design
9
Radio Campaigns
9
Nonprofit Public Relations: Design & Implementation
9
Impact Assessment & Outcome Evaluation
9
Health Campaigns: Effects & Effectiveness
9
HIV / AIDS Communication
9
Communication Strategies
8
Communication for Social Change
8
Good Practice Examples
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Strategic Communication Planning
7
Political Marketing
7
Advocacy & Empowerment: Children
6
Lobbying
6
Celebrities, Idols, Stars
6
Edutainment Television Programmes
6
Advocacy & Political Films
5
Children's Radio Programmes
5
Children's Rights
5
Participatory Videos & Community Filmmaking
5
Development Communication, Communication for Development (C4D)
5
Edutainment Campaigns: Monitoring & Evaluation
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Corruption & Combating Corruption
5
Theories of Change
5
Gender Advocacy & Empowerment, Gender Mainstreaming
4
Social Movements: Communication Strategies & Practices
4
Audience Feedback, Interaction & Participation
4
Campaigning: Target Groups
4
Political Campaigns
4
Screenwriting, Film Scriptwriting, TV Scriptwriting
4
Nonprofit Public Relations & Marketing
4
Social Marketing
4
Storytelling
4
Edutainment Health Programmes
4
Countering Hate Speech, Disinformation & Propaganda
4
Evaluation Approaches, Purposes & Frameworks
4
Evaluation Methods, Evaluation Tools
4
Food / Nutrition Communication & Media Representation
4
Vaccination Campaigns & Vaccine Hesitancy
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Civic Engagement, Citizen & Community Participation
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
People with Disabilities: Advocacy & Empowerment
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Participatory Communication
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Human Security Reporting
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Environmental Communication
3
Evaluation: Communication & Media
3
Evaluation Design & Implementation
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Food, Food Security, Nutrition
3
Local Communication & Media
3
Media Law & Regulation
3
Human Rights Protection
3
Youth Television Programmes
3
Agricultural Radio Programmes
2
Opinion Polls, Public Opinion Research
2
Target Groups
2
Film Production
2
Film Reception & Effects
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Public Relations: Evaluation, Monitoring, Impact Assessment
2
Community Communication
2
Alternative Communication & Media
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Media Monitoring, Media Observatories
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
2
Social Media in Political Communication
2
Twitter & Microblogs
2
Online Learning, E-Learning
2
Traffic & Transport Infrastructure
2
Educational Radio Programmes
2
Educational Games, Serious Games
2
Open, Distance and Digital Education (ODDE)
2
Soap Operas & Telenovelas
2
Television Dramas
2
Communication for Sustainable Development
2
Evaluation Reporting & Communicating Results
2
Meta Evaluations, Cluster Evaluations
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Health Communication
2
COVID-19 Communication
2
Health Campaigns: Message Design
2
Malaria Communication
2
Sexual Health Communication, Reproductive Health Education, Family Planning
2
Tuberculosis Communication
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Safety of Journalists, Safety Risks of Media Workers
2
Election Reporting
2
Protests, Protest Movements, Protest Reporting & Media Representation
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Strategic Alliances, Strategic Partnerships
2
People with Disabilities: Reporting & Media Representation
2
Governance & Accountability: Role of Media / Communication
2
Project Management
2
Project Design, Project Planning
2
Radio Programmes & Genres
2
Persuasive Communication
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Radio Spots
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Agricultural Information & Extension
1
Digital & Social Media Use: Youth
1
Information Needs: Migrants
1
Media Use, Media Consumption
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Event Marketing & Communication
1
Children and Media
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Child Protection, Protection of Minors
1
Gaming: Children
1
Media & Communication Projects: Children
1
Film Distribution
1
Film Financing
1
Educational Films & Videos
1
Film Editing
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Development Organizations: Communication Strategies & Media Representation
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Relations
1
Nonprofit Public Relations: Experiences
1
Online Marketing, Online Public Relations
1
Social Media Marketing & Digital Public Relations
1
Public Relations: Planning & Implementation
1
Public Relations: Radio
1
Citizen Journalism, Community Journalism
1
Community Development
1
Community Development: Role of Communication & Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Reporting, Armed Conflict Reporting
1
Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
1
Development Communication Projects: Case Studies
1
Behaviour Change
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication Education & Training
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Rural Communication for Development
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Data
1
Digital & Information Literacy
1
Interactive Media
1
Net Neutrality
1
Political Websites & Online Communities
1
Online Public Relations
1
Online Fundraising
1
Social Media
1
Facebook
1
Influencers (Social Media)
1
ICTs and Development
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Disaster & Humanitarian Crisis Reporting
1
Disaster & Humanitarian Crisis Information Management
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Documenting Human Rights Violations
1
Radio Markets
1
Domestic Workers
1
Education and Communication / Media
1
Adult Education
1
Educational Issues: Reporting & Media Representation
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Gaming, Video Games
1
Television Serials
1
Climate Change Communication, Climate Journalism
1
Environmental Communication: Planning & Implementation
1
Countering Defamation & Harassment
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Gender and Media, Gender and Communication
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Radio Programmes
1
Polio Communication
1
Religion in Health Communication
1
WASH Communication (Water, Sanitation, Hygiene)
1
United Nations (UN)
1
UNICEF
1
Poverty & Impoverished People: Reporting & Media Representation
1
Prostitution Reporting & Media Representation
1
Risk Communication
1
Social Issues: Reporting & Media Representation
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Organizational Communication, Institutional Communication
1
Media Literacy: Youth
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Consulting, Consultants, Consultancies
1
Corporate Social Responsibility
1
Design Thinking
1
Fundraising
1
Migration Prevention Information, Informing Potential Migrants
1
Migration & Refugees Reporting & (Social) Media Representation
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Opinion Leaders, Politicians, Decision Makers, Elites
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Media Effects
1
Social Behaviour
1
Data Analysis & Interpretation
1
Data Collection, Data Collection Methods
1
Research Report Writing
1
Science Communication & Research Dissemination
1
Violence Prevention Campaigns
1
Coalition Building
1
Resilience
1
Social Change
1
Social Control
1
Open Source Software
1
Video Equipment & Technologies
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Theories of Communication & Media
1
Infographics & Data Visualization
1
Youth and Media
1
Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Le plaidoyer associatif

Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest ... more
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share ... more

Public Communication Campaigns

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more

Guide du formateur en marketing et communication politiques

Tunis: Konrad-Adenauer-Stiftung (KAS);Arab Institute for Human Rights (2013), 56 pp.
"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we ... more
"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin ... more
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en ... more

Freedom Fone Advocacy and User Guide

freedomfone (2012), 134 pp.
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more

Guía para la elaboración de estrategias de comunicación para la incidencia política

Unión Internacional para la Conservación de la Naturaleza (UICN);Centro de Comunicación Voces Nuestras (2012), 53 pp.

Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 85 pp.
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such ... more
"The global success of the film KONY 2012 by Invisible Children, Inc., manifests far greater magical powers than those of Joseph Kony and his ruthless Lord’s Resistance Army, which it portrays. The most prominent feature of the Invisible Children lobby is the making and constant remaking of a mast ... more
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to ... more
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri ... more

Working on Health Communication

Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th ... more

Advocacy and Policy Influencing for Social Change

Sarajevo: Technical Assistance for Civil Society Organisations - TACSO (2011), 225 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m ... more
"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap ... more