Working on Health Communication
Key Guidance
Los Angeles et al.: Sage (2011), 186 pp.
Contains glossary pp. 159-162, bibliogr. pp. 163-180, index
Signature commbox: 10-Development-E 2011
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice." (Back cover)
Introduction, 1
1 Planning campaigns, 7
2 Frameworks and foundations, 23
3 Starting the campaign process, 41
4 Target groups, 59
5 Channels of communication, 77
6 Designing resources, 99
7 Evaluation in practice, 121
8 Overview: Ten campaigns, 141
Activity discussions, 147
1 Planning campaigns, 7
2 Frameworks and foundations, 23
3 Starting the campaign process, 41
4 Target groups, 59
5 Channels of communication, 77
6 Designing resources, 99
7 Evaluation in practice, 121
8 Overview: Ten campaigns, 141
Activity discussions, 147
