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Journals
Output Type
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
London; New York: Routledge (2018), xix, 392 pp.
"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re
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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio
London: GSMA; Altai Consulting (2018), 50 pp.
"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu
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"This memo presents evidence based on a survey experiment embedded in a national survey of Ukrainians and a laboratory experiment conducted with Ukrainian university students. The findings indicate that anti-Corruption messaging that emphasizes the success of anti-Corruption campaigns (i.e., a “po
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Advocacy of Trafficking Campaigns: A Controversy Story
Comunicar, volume 26, issue 55 (2018), pp. 29-38
"This paper explores the institutional campaigns against human trafficking and sexual exploitation in Spain between 2008 and 2017 and their role in helping to shape this issue as a matter of public concern. Our aim is to identify the ideological basis of these campaigns through their representations
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Comunicación popular para la defensa de las autonomías: Guía metodológica para la incidencia pública y política
San José (CR): Voces Nuestras (2018), 52 pp.
"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe
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Politically Smart Advocacy: A Guide to Effective Civil Society Advocacy for Sustainable Development
Key Guides
Washington, DC: Pact (2018), 42 pp.
"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue,
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Guide to developing digital games for early grade literacy for developing countries
Quezon City; Washington DC: Foundation for Information Technology Education and Development; World Vision (2018), 43 pp.
Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance
Geneva: International Organization for Migration (IOM); Global Migration Data Analysis Centre (GMDAC) (2018), 50 pp.
"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul
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Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guides
Bonn: Deutsche Welle DW Akademie (2018), 24 pp.
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
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Social Media Guide for Politicians
Northlands, ZA: Konrad-Adenauer-Stiftung (KAS) (2018), 34 pp.
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an
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Storytelling for Interactive Digital Media and Video Games
Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
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Shine a Little Light: Celebrities, Humanitarian Documentary, and 'Half the Sky'
"'Half the Sky' is an ambitious humanitarian documentary about the global crises in gender discrimination. Based on Nicholas Kristof and Sheryl WuDunn's book (Kristof and WuDunn 2010), the nearly four-hour documentary visits six countries to explore six issues: gender-based violence in Sierra Leone,
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Digital Tools and Changing Behaviour in Relation to Violence Against Women
Birmingham: University of Birmingham, GSDRC (2017), 23 pp.
"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key
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Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro
Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147
"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20
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Roads to Influence: A Practical Toolkit to Increase Safety for Journalists Through Advocacy in Somalia/Somaliland
International Media Support (IMS); Fojo Media Institute (2017), 20 pp.
"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely f
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Una voz que cambia vidas: Campañas de responsabilidad social en la radio. El caso RPP Noticias
Lima: Universidad de Lima, Fondo Editorial (2017), 380 pp.
"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
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