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Journals
Output Type
Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television
Westport, Conn.; New York: Praeger (1993), xxii, 143 pp.
"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
...
El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
Communication for Child Survival
Washington, DC: USAID; Academy for Educational Development (AED); Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.
Writing for Educational Radio: A Guide for Scriptwriters
Bonn: Friedrich-Ebert-Stiftung (FES) (1987), 169 pp.
"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and
...
Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
...
