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Journals
Output Type
Communication for Child Survival
Washington, DC: USAID; Academy for Educational Development (AED); Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.
Writing for Educational Radio: A Guide for Scriptwriters
Bonn: Friedrich-Ebert-Stiftung (FES) (1987), 169 pp.
"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and
...
Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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