Communication for Child Survival
Washington, DC: USAID;Academy for Educational Development (AED);Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.
Contains 7 figures, bibliogr. pp. 140-144
ISBN 0-89492-065-0
Signature commbox: 10-Development-E 1988
I. OVERVIEW OF PUBLIC HEALTH COMMUNICATION
1 The evolution of public health communication, 5
2 The conceptual framework: social marketing, behavior analysis, and anthropology, 9
II. METHODOLOGY FOR PUBLIC HEALTH COMMUNICATION
Overview: the anatomy of communication, 18
3 Health problem analysis, 21
4 Developmental research, 27
5 Strategy development, 39
6 Testing strategies and materials, 53
7 Writing the operational plan, 57
8 Intervention, 61
9 Monitoring and evaluation, 69
10 Management and institutionalization, 81
Annex A: Case studies, 90
ORT Communication Campaign (Egypt) -- Marketing Iodized Salt (Pakistan) -- Mass Media and Health Practices (Honduras) -- The Happy Baby Lottery (The Gambia) -- Man is health (Tanzania) -- Nutrition Advertising Campaign (Tunisia)
Annex B: Sample materials, 100
Product Designs -- Product Instructions and Records -- Educational Materials -- Pormotional Efforts -- Logos, Sings, and Slogans -- Motivational Materials -- Interactive Media
Annex C: Selected bibliography, 140
1 The evolution of public health communication, 5
2 The conceptual framework: social marketing, behavior analysis, and anthropology, 9
II. METHODOLOGY FOR PUBLIC HEALTH COMMUNICATION
Overview: the anatomy of communication, 18
3 Health problem analysis, 21
4 Developmental research, 27
5 Strategy development, 39
6 Testing strategies and materials, 53
7 Writing the operational plan, 57
8 Intervention, 61
9 Monitoring and evaluation, 69
10 Management and institutionalization, 81
Annex A: Case studies, 90
ORT Communication Campaign (Egypt) -- Marketing Iodized Salt (Pakistan) -- Mass Media and Health Practices (Honduras) -- The Happy Baby Lottery (The Gambia) -- Man is health (Tanzania) -- Nutrition Advertising Campaign (Tunisia)
Annex B: Sample materials, 100
Product Designs -- Product Instructions and Records -- Educational Materials -- Pormotional Efforts -- Logos, Sings, and Slogans -- Motivational Materials -- Interactive Media
Annex C: Selected bibliography, 140
