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Journals
Output Type
Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
...
Agricultural Radio That Works
Ottawa: Farm Radio International (2011), 8 pp.
"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
...
Participatory Radio Campaigns and Food Security: How Radio Can Help Farmers Make Informed Decisions
Ottawa: Farm Radio International (2011), 88 pp.
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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Communiquer le genre pour le développement rural: Intégrer le genre dans la communication pour le développement
Bruxelles: FAO Dimitra (2011), 76 pp.
"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap
...
Case Study: A Communication Approach to El Salvador’s EDUCO Education Reform Efforts
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), iv, 9 pp.
"A well-designed communication plan proved to be critical in implementing successful education re form efforts in El Salvador (World Bank 1998). El Salvador’s experience with the Education with Community Participation Program (EDUCO) demonstrated that special emphasis on communication strategies c
...
Changing Norms is Key to Fighting Everyday Corruption
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), 25, 55 pp.
"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis-
...
Public Awareness and Public Education for Disaster Risk Reduction: A Guide
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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Food Security Communications Toolkit
Key Guides
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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"This working paper aims to synthesize current efforts to develop comparable evaluation methods for social issue documentary films. Authored by two researchers who have been jointly documenting the field’s transformation over the past five years, this paper offers a framework for planning and eval
...
Transnational Celebrity Activism in Global Politics: Changing the World?
Bristol, UK; Chicago: intellect (2011), 317 pp.
Campanas políticas exitosas 2.0: Para construir el Centro Político de América Central
Ciudad de Guatemala: Konrad-Adenauer-Stiftung (KAS) (2011), 178 pp.
Media Advocacy Toolkit
Pasay City: Philippine NGO Council on Population, Health and Welfare (2011), 22 pp.
Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
Communication politique et lobbying
Bruxelles: De Boeck (2011), 253 pp.
Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
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Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta; Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
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