Monitoring and Evaluating Advocacy: Companion to the Advocacy Toolkit
UNICEF (2010), 48 pp.
"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluation, and knowledge management; aeventeen data collection tools for measuring advocacy outputs, outcomes and impacts; dour case studies from Kenya, Nigeria, Tanzania, Mexico, Tajikistan and Iceland; following up with next steps. This is the full version of Chapter 4 in UNICEF’s Advocacy Toolkit." (Page 1)
Monitoring and evaluating advocacy, 1
Distinctive features of advocacy monitoring and evaluation, 2
Five questions for planning advocacy monitoring and evaluation, 4
M&E Question 1. Who are the monitoring and evaluation users? 5
M&E Question 2. How will monitoring and evaluation be used? 5
M&E Question 3. What evaluation design should be used? 6
M&E Question 4. What should be measured? 13
M&E Question 5: What data collection tools should be used? 20
Putting it all together: Case studies from Tanzania, Mexico, Tajikistan and Iceland, 39
Following up with next steps, 47
Distinctive features of advocacy monitoring and evaluation, 2
Five questions for planning advocacy monitoring and evaluation, 4
M&E Question 1. Who are the monitoring and evaluation users? 5
M&E Question 2. How will monitoring and evaluation be used? 5
M&E Question 3. What evaluation design should be used? 6
M&E Question 4. What should be measured? 13
M&E Question 5: What data collection tools should be used? 20
Putting it all together: Case studies from Tanzania, Mexico, Tajikistan and Iceland, 39
Following up with next steps, 47
