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Best Practice in Road Safety Mass Media Campaigns: A Literature Review

L. N. Wundersitz, T. P. Hutchinson, J. E. Woolley

Adelaide: University of Adelaide, Centre for Automotive Safety Research (2010), vi, 49 pp.

"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste ... more

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Monitoring and Evaluating Advocacy: Companion to the Advocacy Toolkit

Julia Coffman

UNICEF (2010), 48 pp.

"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio ... more

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Advocacy, Communication and Social Mobilization for TB Control: Collection of Country-Level Good Practices

Richard Pinkham, Young-Ae Chu, Elisabetta Minelli, Netty Kamp et al.

Geneva: World Health Organization (WHO) (2010), 81 pp.

"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder ... more

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Gestão da comunicação: Projetos de intervenção

Maria Cristina Castilho Costa

São Paulo: Paulinas (2009), 239 pp.

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Winning the Web: Stories of Grassroots Campaigning for Access to Knowledge in the Networked Digital Age

Becky Hogge

Open Society Institute (2009), 49 pp.

"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking ... more

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Make Poverty History: Political Communication in Action

Nicolas Sireau

Basingstoke; New York: Palgrave Macmillan (2009), xv, 248 pp.

"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne ... more

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A User’s Guide to Advocacy Evaluation Planning

Cambridge, MA: Harvard Family Research Project (2009), 22 pp.

"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad ... more

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SMS Quick Start Guide

Arlington: Ashoka;Changemakers.com;kiwanja.net (2009), 12 pp.

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Building Our Understanding: Key Concepts of Evaluation. Applying Theory in the Evaluation of Communication Campaigns

Centers for Disease Control and prevention (CDC), Healthy Communities Program, Creating a Culture of Healthy Living (2009), 7 pp.

"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin ... more

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Now Hear This: The Nine Laws of Successful Advocacy Communications

Kristen Wolf

New York; Washington, DC, San Francisco: Fenton Communications (2009), 24 pp.

"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)

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Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes

Maureen O'Flynn

Oxford: INTRAC (2009), 11 pp.

"This paper introduces the scope of, and rational for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts – offering reasons why and when these processes should be planned and implemented, what’s involved, and w ... more

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Overview of Current Advocacy Evaluation Practice

Julia Coffman

Center for Evaluation Innovation (2009), 13 pp.

"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app ... more

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Advocacy Impact Evaluation

Michael Quinn Patton

Journal of Multidisciplinary Evaluation, volume 5, issue 9 (2008), pp. 1-10

"Advocacy and policy change evaluations focus on policy as the unit of analysis rather than the more traditional program or project. There is growing interest in this form of evaluation as evidenced by a new American Evaluation Association Topical Interest Group with this focus. Julia Coffman (2007) ... more

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Campañas radiofónicas

Tito Ballesteros López

Managua: [author] (2008), 110 pp.

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Using Mobile Phones in Advocacy Campaigns

Michael Stein

Amherst: MobileActive (2008), 14 pp.

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Mobiles in-a-box: Using mobile phones for advocacy

Rick Bahague, Ken Banks, Trixie Concepcion et al.

Tactical Technology Collective (2008), 97 pp.

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Pop Culture with a Purpose! Using Edutainment Media for Social Change

Virginia Lacayo, Arvind Singhal

The Hague: Oxfam Novib (2008), 53 pp.

"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st ... more

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Ciberpolítica: ¿cómo usamos las tecnologías digitales en la política latinoamericana?

Carmen Beatriz Fernández

Octavio Islas (prólogo)

Buenos Aires: Konrad-Adenauer-Stiftung (KAS), Programa Regional Medios de Comunicación y Democracia en Latinoamérica (2008), 126 pp.

"[...] ¿En qué medida [los políticos] saben aprovechar de la mejor manera del ciberactivismo, sobre todo durante las campañas electorales? ¿Qué espacio queda desaprovechado y dónde se hacen usos contrarios a las exigencias democráticas? El Programa Medios de Comunicación y Democracia en Lat ... more

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Lessons from Karachi: The Role of Demonstration, Documentation, Mapping and Relationship Building in Advocacy for Improved Urban Sanitation and Water Services

Arif Pervaiz, Perween Rahman, Arif Hasan

London: International Institute for Environment and Development (IIED) (2008), 91 pp.

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Media Reform Action Guide: Tools, Tips and Techniques for Promoting Change

Free Press (2008), 63 pp.

"This Media Reform Action Guide is your invitation to rise up, take to the phones, the Internet and the streets to build a better media system. Each chapter in this guide will help make your voice heard on the media issues that matter to you. Whether you’re motivated to fight for a free and open I ... more