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Journals
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"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio
...
Voice and Accountability Tool: Engagement Framework
CAFOD (2010), 3 pp.
"This tool can be used in different places and for different types of advocacy, and helps CAFOD and our partners to think about the wider context of their work as well as their achievements. The levels are cumulative, and require partner organisations to think through the reasons why they might be c
...
Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
...
Best Practice in Road Safety Mass Media Campaigns: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2010), vi, 49 pp.
"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
...
Guidelines on lobby and advocacy
Utrecht: ICCO (2010), 52 pp.
Evidence, Messages, Change! An Introductory Guide to Successful Advocacy
New York; London: Open Society Institute; Open Society Foundation (2010), 24 pp.
"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage
...
El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento
...
Kommunikationskampagnen: Ansätze und Kriterien einer praktisch-theologischen Kampagnentheorie
Stuttgart: Kohlhammer (2010), 435 pp.
"Seit den 1960er Jahren kommunizieren christliche Organisationen mit Kampagnen, Projekten, Initiativen und Aktionen wie 'Brot für die Welt', 'Sieben Wochen ohne', 'Misch dich ein', 'Mach dich stark für starke Kinder', 'Advent ist im Dezember' u. a. Erstmals wird hier die Gesamtheit kirchlicher Kam
...
Advocacy, Communication and Social Mobilization for TB Control: Collection of Country-Level Good Practices
Geneva: World Health Organization (WHO) (2010), 81 pp.
"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder
...
Now Hear This: The Nine Laws of Successful Advocacy Communications
New York; Washington, DC, San Francisco: Fenton Communications (2009), 24 pp.
"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)
Gestão da comunicação: Projetos de intervenção
São Paulo: Paulinas (2009), 239 pp.
A User’s Guide to Advocacy Evaluation Planning
Cambridge, MA: Harvard Family Research Project (2009), 22 pp.
"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad
...
Winning the Web: Stories of Grassroots Campaigning for Access to Knowledge in the Networked Digital Age
Open Society Institute (2009), 49 pp.
"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking
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"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
...
"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app
...
Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes
Oxford: INTRAC (2009), 11 pp.
"This paper introduces the scope of, and rational for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts – offering reasons why and when these processes should be planned and implemented, what’s involved, and w
...
Make Poverty History: Political Communication in Action
Basingstoke; New York: Palgrave Macmillan (2009), xv, 248 pp.
"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
...
Using Edutainment for Distance Education in Community Work
Key Guides
New Dehli: Sage (2008), 309 pp.
"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
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