"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge advocates are embracing evaluation as a critical part of their work. The main barrier preventing more organizations from using evaluation is a lack of familiarity with how to think about and design evaluations of advocacy efforts that are useful, manageable, and resource-efficient. Even knowing where to start can be a challenge. This tool was developed to help address that gap in knowledge. It guides users through four basic steps of advocacy evaluation planning." (Page 3)