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Overview of Current Advocacy Evaluation Practice

Center for Evaluation Innovation (2009), 13 pp.
"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each approach. The brief is organized around the summary matrix on page 2, which identifies four key evaluation design questions and then offers common advocacy evaluation responses to those questions.1 Questions include: 1) Who will do the evaluation? 2) What will the evaluation measure? 3) When will the evaluation take place? 4) What methodology will the evaluation use? For each question, three options or possible responses are given. Options are based on the experiences of advocates, evaluators, and funders who already have responded to these questions and are learning about the benefits and drawbacks of their choices." (Page 1)
1 Evaluator: Who will do the evaluation? 3
2 Focus: What will the evaluation measure? 5
3 Timing: When will the evaluation take place? 8
4 Approach: What methodology will the evaluation use? 10