"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to contribute to a reduction in human trafficking as well as strengthening the anti-TIP sector within the region. The program employs a mix of high profile concerts, roadshows, television programs, national and international TIPfocused websites, public service announcements, as well as features and music videos. MTV EXIT ASIA’s television programs are broadcast nationally and regionally through MTV channels, as well as free-to-air terrestrial broadcast networks. In addition to these outputs, MTV EXIT ASIA produces printed material, supports youth sessions and youth media capacity development camps (both designed to help push anti-TIP messages to the local level). It is also active in working with local anti-TIP and media partners to extend its messages and brand to areas that MTV EXIT ASIA would find difficult to target, i.e. vulnerable populations in rural areas. This PD provides a clear ‘roadmap’ describing MTV EXIT ASIA implementation and sets out four thematic components under which the bulk of program outcomes and activities are gathered. These components reflect the elements of the program that directly contribute to social and behavioural change. They include: (i) Media Content; (ii) Live Events; (iii) Youth Engagement; and (iv) Strategic Communication." (Executive summary)