"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best practices included in this report will help readers plan and implement campaigns that use various combinations of online and offline tools to effectively engage their constituencies. Of course, technology changes in a nanosecond, making some strategies and tactics nearly obsolete almost as the words describing them are written. Nevertheless, the underlying ideas and concepts described here will remain relevant and the resources listed in the report will stand as sources for finding new, perhaps not yet imagined, tools to combine online and offline advocacy strategies. The PolicyLink website (www.policylink.org) is one such resource where visitors will find updates on campaigns described in this document and brand new ones." (Preface)