"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitoring Project (GMMP) 2005; and discusses the various target audiences key to achieve change. Section Two - provides the tactical information on the steps, tools and strategies that are useful in gender and media advocacy; provides tips and pointers on how to engage with the media and how to put gender on the news agenda. Information boxes, case studies and discussion points are provided in the various chapters. At the end of each Section, the user will find a glossary of key terms used in the chapters, and a summary of the key pointers and issues that have emerged from the chapters." (Page 6)