How to Make Edutainment Work for You: A Step by Step Guide to Designing and Managing an Edutainment Project for Social Development
Houghton: Soul City (1999), 233 pp.
ISBN 0-620-24078-4
Signature commbox: 10-Development-E 1999
"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a practical, step-by-step guide to managing both small-scale and large-scale edutainment projects. There is also a detailed training programme with facilitators' notes for a four-day workshop, which covers the five phases of edutainment-creation described in the book, namely: research and planning; development; production; implementation and promotion; and evaluation of an edutainment project." (Back cover)
1 Introduction to edutainment, 17
2 An overview of the activities involved in creating edutainment, 35
3 Getting started, 45
4 Starting to budget, schedule and fundraise for an edutainment project, 49
5 Building a supportive environment through partnerships, 57
6 Researching the topic and target audience, 77
7 Choosing your edutainment media and formats, 85
8 Developing a total communication strategy, 115
9 Raising funds for development, production, implementation and evaluation, 129
10 Developing the messages and the story line, 139
11 Pre-testing your edutainment, 165
12 Developing and pre-testing an educational package, 175
13 Ensuring the quality of production, 183
14 Promoting, popularising and getting the most out of your edutainment during implementation, 189
15 Evaluating your edutainment project, 201
Conclusion, 213
Appendix A: Edutainment planning checklist, 214
Appendix B: Suggested structure for fundraising proposals, 251
Appendix C: Using focus group discussions, 253
Appendix D: Exemplar of a Soul City message brief to the creative team, 261
2 An overview of the activities involved in creating edutainment, 35
3 Getting started, 45
4 Starting to budget, schedule and fundraise for an edutainment project, 49
5 Building a supportive environment through partnerships, 57
6 Researching the topic and target audience, 77
7 Choosing your edutainment media and formats, 85
8 Developing a total communication strategy, 115
9 Raising funds for development, production, implementation and evaluation, 129
10 Developing the messages and the story line, 139
11 Pre-testing your edutainment, 165
12 Developing and pre-testing an educational package, 175
13 Ensuring the quality of production, 183
14 Promoting, popularising and getting the most out of your edutainment during implementation, 189
15 Evaluating your edutainment project, 201
Conclusion, 213
Appendix A: Edutainment planning checklist, 214
Appendix B: Suggested structure for fundraising proposals, 251
Appendix C: Using focus group discussions, 253
Appendix D: Exemplar of a Soul City message brief to the creative team, 261
