Filter
68
Featured
Free Access
36
Key Guidance
3
Topics
Social Media Marketing & Digital Public Relations
51
Nonprofit Public Relations: Design & Implementation
16
Online Fundraising
7
Nonprofit Public Relations & Marketing
6
Online Marketing, Online Public Relations
6
Social Media
6
Nonprofit Public Relations: Experiences
4
Social Marketing
4
Online Public Relations
4
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Digital Activism, Cyber Advocacy
2
Book Marketing, Branding & Promotion
2
Campaigning
2
Campaigning: Planning & Implementation
2
Crisis Communication
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Nonprofit Management, NGO Management, Management General
2
Behaviour Change Communication
2
NGO Websites
2
Corporate Communications
2
Children & Advertising
1
Digital Advertising, Online Advertising
1
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Social Movements: Communication Strategies & Practices
1
Audience Feedback, Interaction & Participation
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Authoritarian Regimes: Media Systems & Landscapes
1
Campaign Strategies
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Communication Strategies
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Storytelling
1
Human Security Reporting
1
Contents of Media
1
Nonprofit Organizations, NGOs
1
Digital Media Usability
1
Digital Platforms & Intermediaries
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Digital Journalism, Online Journalism
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Journalistic Social Media Use
1
Instagram
1
YouTube
1
Websites
1
Website Design & Development
1
Webinars
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
Food / Nutrition Communication & Media Representation
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
News
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Local Radios, Local Radio Programmes
1
Local Television
1
Communication Networks
1
Crowdsourcing
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Financing Media: Customer Payments, Subscription Models, User-Based Financing
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Trade Unions & Labor Movements: Communication Strategies
1
Radio Programming, Programme Structures & Schedules
1
Corruption & Combating Corruption
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
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Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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101 Digital Marketing & Fundraising Best Practices: A Checklist for Nonprofits
Nonprofit Tech for Good (2024), 14 pp.
Informe de sistematización de experiencias: Editorial 3600
La Paz: Universidad Católica Boliviana, Master Thesis (2023), 61 pp.
"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a
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The Social Media Monetisation Playbook
Key Guidance
International Media Support (IMS);On.ge (2023), 46 pp.
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
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2023 Nonprofit Tech for Good Report
Nonprofit Tech for Good (2023), 22 pp.
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good
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Social Media Marketing for Book Publishers
London: Routledge (2023), xv, 184 pp.
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing
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94 Free or Low-Cost Tools and Resources for Nonprofits
Nonprofit Tech for Good (2022)
"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
Le community management: Stratégies et bonnes pratiques pour une communication digitale réussie
Paris: L'Harmattan (2021), 278 pp.
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
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An Illustrated Field Guide to Social Media
Riva Illustrations (2021), 119 pp.
Unhealthy Digital Food Marketing to Children in The Philippines
Mandaluyong City: UNICEF (2021), 40 pp.
Manual de aplicaciones para comunicación virtual
Cusco: Centro de Estudios Regionales Andinos Bartolomé de Las Casas (2021), 79 pp.
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones
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37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
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Instagram-Journalismus für die Praxis: Ein Leitfaden für Journalismus und Öffentlichkeitsarbeit
Wiesbaden: Springer VS (2020), x, 145 pp.
"Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram. Es gibt sowohl die Grundlagen für Instagram-Journalismus, als auch Tipps und Tricks für Profis. Deshalb spielt es keine Rolle, ob die Leserin oder der Leser mit der Plattform schon vertraut ist oder noch nicht. Instag
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Identidad digital: Cómo administrar la presencia en la red
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2020), 50 pp.
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que
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Cheat Sheet: Social Media
Project on Middle East and Democracy (POMED) (2020), 3 pp.
"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These
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Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results
Save the Children (2020), 8 pp.
"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal,
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How Peruvian Police Became People’s Uncle
Center for Media, Data and Society (CMDS) (2019)
"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking th
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Charitable Crowdfunding in China: An Emergent Channel for Setting Policy Agendas?
China Quarterly, issue 240 (2019), pp. 936-966
"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based
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