"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These platforms can also support fundraising efforts by catching the interest of donors. Indeed, the major benefit of using social media for advocacy actions and campaigns is the ability to circulate information faster, wider, and with very few financial resources. It is nevertheless important to keep in mind that online and offline actions have to be combined to reach a more diverse audience." (Page 1)