Filter
68
Featured
Free Access
36
Key Guidance
3
Topics
Social Media Marketing & Digital Public Relations
51
Nonprofit Public Relations: Design & Implementation
16
Online Fundraising
7
Nonprofit Public Relations & Marketing
6
Online Marketing, Online Public Relations
6
Social Media
6
Nonprofit Public Relations: Experiences
4
Social Marketing
4
Online Public Relations
4
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Digital Activism, Cyber Advocacy
2
Book Marketing, Branding & Promotion
2
Campaigning
2
Campaigning: Planning & Implementation
2
Crisis Communication
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Nonprofit Management, NGO Management, Management General
2
Behaviour Change Communication
2
NGO Websites
2
Corporate Communications
2
Children & Advertising
1
Digital Advertising, Online Advertising
1
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Social Movements: Communication Strategies & Practices
1
Audience Feedback, Interaction & Participation
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Authoritarian Regimes: Media Systems & Landscapes
1
Campaign Strategies
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Communication Strategies
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Storytelling
1
Human Security Reporting
1
Contents of Media
1
Nonprofit Organizations, NGOs
1
Digital Media Usability
1
Digital Platforms & Intermediaries
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Digital Journalism, Online Journalism
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Journalistic Social Media Use
1
Instagram
1
YouTube
1
Websites
1
Website Design & Development
1
Webinars
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
Food / Nutrition Communication & Media Representation
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
News
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Local Radios, Local Radio Programmes
1
Local Television
1
Communication Networks
1
Crowdsourcing
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Financing Media: Customer Payments, Subscription Models, User-Based Financing
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Trade Unions & Labor Movements: Communication Strategies
1
Radio Programming, Programme Structures & Schedules
1
Corruption & Combating Corruption
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
YouTube Basics for Journalists
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2014), 19 pp.
"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone
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Bad buzz: Gérer une crise sur les médias sociaux
Paris: Eyrolles (2013), 192 pp.
Guide pratique du bon usage des médias et réseaux sociaux
Kinshasa: Médi@ction (2013), 95 pp.
Mapping Your Online Media Strategy: A Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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Social Media: A Handbook for Journalists
Stockholm: Sverige Radio (2013), 133 pp.
"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr
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Herramientas digitales para ONG
La Rioja: Proyecto Libro - E;Universidad Nacional de La Rioja (2013), 139 pp.
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
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Kommunikation und Social Media
Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
The Role of Public Sentiment and Social Media in the Evolving China-Africa Relationship
Johannesburg: South African Institute of International Affairs (SAIIA) (2013), 24 pp.
"The demands of public diplomacy have shifted with the development of social media technologies. Increasingly, governments are required to gauge and respond to public sentiment over and above the one-way communication of broadcast media. The social media and accompanying elevated public role have co
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101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Strategies for Effective Tweeting: A Statistical Review
Buddy Media (2012), 20 pp.
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
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Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
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Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
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Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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