Document details

Social Media for Social Good: A How-To Guide for Nonprofits

New York: McGraw-Hill (2012), xx, 266 pp.

Contains index

ISBN 978-0-071770811

Signature commbox: 70-PR-E 2012

Web 1.0: the static Web
Websites, E-newsletters, and "donate now" campaigns
Web 2.0: the social Web
Getting started with social media
Facebook and Facebook Apps
Twitter and twitter Apps
Youtube and Flickr
Linkedin
Blogging
Web 3.0: the Mobile Web
Social media and the Mobile Web
Mobile Websites
Group text messaging and text-to-give technology
Smartphone Apps