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Intercultural Communication in Contexts
New York: McGraw-Hill, 8th ed. (2022), xxxiii, 481, 22 pp.
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context,
...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Our Brand
New York et al.: McGraw-Hill (2014), x, 221 pp.
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
"Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for: writing and implementing a fundraising and content strategy; launching a mobile-compatible website and email comunications; crowdfunding and
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
Evidence-Based Health Communication
Maidenhead: Open University Press; McGraw-Hill (2006), 205 pp.
No-Budget Digital Filmmaking: How to Create Professional-Looking Videos for Little or no Cash
New York et al.: McGraw-Hill (2003), xiii, 317 pp.
"With the advent of digital video cameras, anyone can shoot and produce a video for very little money. What “anyone” can’t do is create a high quality, professional looking video that will generate clients and open doors. No Budget Video Production will show the undercapitalized video producer
...
Fundamentals of Media Effects
Boston, Mass.: McGraw-Hill (2002), xix, 395 pp.
Reporting Handbook
New York: McGraw-Hill (2002), 219 pp.
"rom dailies, to specialized monthlies and quarterlies, to online journals, there are now more venues for disseminating information than ever before - all of them in need of qualified reporters. Written for a new generation of journalists, this handbook schools readers in the art and science of repo
...
Associated Press Guide to Photojournalism
New York et al.: McGraw-Hill, 2nd ed. (2001), 223 pp.
"Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions. Emphasizing the creative process behind the photojournalist's art, Brian Horton draws upon his three decades of experience, as well as the experien
...
Broadcast News Handbook
New York: McGraw-Hill (2001), 476 pp.
"Originally available only to Associated Press members, this is the definitive guide to writing and delivering the news on radio, television, and other broadcast media. While the focus throughout is on the art of finding, researching, writing, editing, producing, and delivering authoritative, accura
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The International World of Electronic Media
New York: McGraw-Hill (1995), xi, 368 pp.
