Filter
68
Featured
Free Access
36
Key Guidance
3
Topics
Social Media Marketing & Digital Public Relations
51
Nonprofit Public Relations: Design & Implementation
16
Online Fundraising
7
Nonprofit Public Relations & Marketing
6
Online Marketing, Online Public Relations
6
Social Media
6
Nonprofit Public Relations: Experiences
4
Social Marketing
4
Online Public Relations
4
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Digital Activism, Cyber Advocacy
2
Book Marketing, Branding & Promotion
2
Campaigning
2
Campaigning: Planning & Implementation
2
Crisis Communication
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Nonprofit Management, NGO Management, Management General
2
Behaviour Change Communication
2
NGO Websites
2
Corporate Communications
2
Children & Advertising
1
Digital Advertising, Online Advertising
1
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Social Movements: Communication Strategies & Practices
1
Audience Feedback, Interaction & Participation
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Authoritarian Regimes: Media Systems & Landscapes
1
Campaign Strategies
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Communication Strategies
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Storytelling
1
Human Security Reporting
1
Contents of Media
1
Nonprofit Organizations, NGOs
1
Digital Media Usability
1
Digital Platforms & Intermediaries
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Digital Journalism, Online Journalism
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Journalistic Social Media Use
1
Instagram
1
YouTube
1
Websites
1
Website Design & Development
1
Webinars
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
Food / Nutrition Communication & Media Representation
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
News
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Local Radios, Local Radio Programmes
1
Local Television
1
Communication Networks
1
Crowdsourcing
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Financing Media: Customer Payments, Subscription Models, User-Based Financing
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Trade Unions & Labor Movements: Communication Strategies
1
Radio Programming, Programme Structures & Schedules
1
Corruption & Combating Corruption
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
Wiesbaden: Springer Gabler (2018), xviii, 247 pp.
"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug-
...
Social Media Guide for Politicians
Northlands, ZA: Konrad-Adenauer-Stiftung (KAS) (2018), 34 pp.
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an
...
Strategic Social Media Management for NGOs
In: Handbook of Communication for Development and Social Change
Jan Servaes (ed.)
Singapore: Springer (2018), 18 pp.
"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the
...
Guide des bonnes pratiques du plaidoyer dans les médias et les réseaux sociaux
Abidjan: Internews;USAID (2018), 77 pp.
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Indian News Media and the Production of News in the Age of Social Discovery
Oxford: Reuters Institute for the Study of Journalism (2017), 29 pp.
"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex
...
The Nonprofit Guide to Online Engagement Tools
Firefly Partners (2017), 27 pp.
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
...
South African Nonprofits and Social Media Survey 2015-2016
Nonprofit Network (2016), 20 pp.
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
...
Guide d’utilisation et de bonnes pratiques des réseaux sociaux
Dakar: Panos Institute West Africa (2016), 73 pp.
Social Media in China: Wie deutsche Unternehmen soziale Medien im Chinesischen Markt erfolgreich nutzen können
Wiesbaden: Springer Gabler (2016), xv, 235 pp.
"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
...
Social Media - Making Your Voice Heard
International Broadcasting Trust (IBT) (2015), 15 pp.
"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
...
Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
...
Praxishandbuch Online-Fundraising: Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Bielefeld: transcript (2015), 184 pp.
"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
...
Non-Profits und Social Media: Netzwerke gewinnen, Kommunikation neu gestalten!
Bonn: Friedrich-Ebert-Stiftung (FES) (2015), 28 pp.
"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
...
Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Our Brand
New York et al.: McGraw-Hill (2014), x, 221 pp.
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
Social Networking: A Guide to Strengthening Civil Society Through Social Media
Key Guidance
USAID;Counterpart International (2014), 81 pp.
Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits
Nonprofit Network (2014), 24 pp.
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
The Big Social Media Guide for Nonprofits
classy.org (2014), 53 pp.
Supercharge Your Social Impact: Using Social Marketing for Behavior Change
Weinreich Communications (2014), 22 pp.
