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Countries
Authors & Publishers
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Methods applied
Journals
Output Type
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h
...
"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
...
Communication Practices with Mobile Phones: A Collection of Essays in Mobile Media Studies in India
[author] (2020), 161 pp.
"The book has covered a wide range of topics within a specific area of mobile journalism. It presents the case studies and first-hand experiences from different parts of the country. As the chapters are written by the academicians, proessionals and practitioners, it has an appropriate blend of theor
...
IOM Public Communication Campaign Toolkit
Key Guides
Geneva: International Organization for Migration (IOM) (2020), 86 pp.
"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and
...
M&E Systems for Advocacy Work
INTRAC (2020), 6 pp.
"Monitoring and evaluation (M&E) systems for advocacy interventions usually include a number of common elements. The nature of advocacy work means M&E systems need to be designed and implemented differently than in conventional projects. M&E systems for advocacy work should be simple and time-effici
...
Monitoring Advocacy Activities
INTRAC (2020), 5 pp.
"Most advocacy work is carried out in complex environments where there are many different influences on change. This has important consequences for how objectives and indicators are developed. CSOs need to understand the immediate and short-term changes resulting from different advocacy activities i
...
M&E of Advocacy
INTRAC (2020), 6 pp.
"Monitoring and evaluating advocacy work involves unique challenges. These can usually be overcome provided expectations are realistic. Ongoing monitoring and evaluation carried out during advocacy interventions should enhance and support real-time decision-making. Advocacy evaluations should includ
...
"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more
...
"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a
...
"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These
...
La communication au service de l'organisation: Présentation et enjeux
La Marsa (TN): Friedrich-Ebert-Stiftung (FES) (2020), 69 pp.
Countering Cyberhate Against Roma: A Toolkit for Civil Society Organizations and Activists
Budapest: Minority Rights Group Europe (2020), 51 pp.
"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp
...
Ten Simple Rules for Innovative Dissemination of Research
Plos Computational Biology, volume 16, issue 4: e1007704 (2020), 12 pp.
"How we communicate research is changing because of new (especially digital) possibilities. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society." (Author summary)
La vida se hace historia
Punto de Encuentro (Signis ALC), volume 10, issue 131 (2020), pp. 3-30
Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results
Save the Children (2020), 8 pp.
"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal,
...
Instagram-Journalismus für die Praxis: Ein Leitfaden für Journalismus und Öffentlichkeitsarbeit
Wiesbaden: Springer VS (2020), x, 145 pp.
"Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram. Es gibt sowohl die Grundlagen für Instagram-Journalismus, als auch Tipps und Tricks für Profis. Deshalb spielt es keine Rolle, ob die Leserin oder der Leser mit der Plattform schon vertraut ist oder noch nicht. Instag
...
The Narrative Subject: Storytelling in the Age of the Internet
Cham: Palgrave Macmillan (2020), xv, 269 pp.
"This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make themselves the subject of storytelling. These narratives discuss interconnectedness, self-staging, and managi
...
Digital Citizenship Toolkit
Key Guides
MinorMatters; National Christian Evangelical Alliance of Sri Lanka (2020), xiv, 185 pp.
"This Digital Citizenship Toolkit (DCT) is an attempt to introduce key concepts related to digital citizenship while taking into account the local socio-economic realities, technology adoption patterns, societal actions and other considerations. For young people, in particular, the demarcation betwe
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