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Countries
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
The Global Public Relations Handbook: Theory, Research, and Practice
New York; London: Routledge, 3rd ed. (2020), xxx, 335 pp.
"This edition’s 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels
...
"This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing impact assessments. Impact assessment (IA) compares a variable of interest after an interventi
...
Digital storytelling: A creator’s guide to interactive entertainment
Boca Raton: CRC Press, 4th ed. (2020), xxxviii, 780 pp.
"This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling, a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development, structure and the use
...
Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results
Save the Children (2020), 8 pp.
"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal,
...
"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These
...
Identidad digital: Cómo administrar la presencia en la red
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2020), 50 pp.
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que
...
Storytelling with Data: Let's Practice!
Hoboken, NJ: Wiley (2020), xvi, 427 pp.
"Each chapter starts with a brief recap of the key lessons that are covered in storytelling with data. This is followed by: 'practice with Cole': exercises based on real-world examples posed for you to consider and solve, accompanied by detailed step-by-step illustration and explanation; 'practice o
...
Nicht-staatliche Akteure
"Verbände, NGOs und soziale Bewegungen sind nicht-staatliche Akteure, die für moderne Demokratien eine relevante Vermittlungsfunktion zwischen Staat und Gesellschaft ausüben. Sie treten für soziale, ökologische, kulturelle oder politische Interessen ein. Ihre Kommunikationsinstrumente und -stra
...
Influencing for Impact Guide: How to Deliver Effective Influencing Strategies
Key Guides
Oxford: Oxfam (2020), 80 pp.
"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
...
Nonprofits in Policy Advocacy: Their Strategies and Stories
Cham: Palgrave Macmillan (2020), xxviii, 238 pp.
"Policy advocacy is an increasingly important function of many nonprofit organizations, as they seek broad social changes in their concerning issues. Their advocacy practices, however, have often been guided by their own past experiences, anecdotes from peer networks, and consultant advice. Most of
...
IOM Public Communication Campaign Toolkit
Key Guides
Geneva: International Organization for Migration (IOM) (2020), 86 pp.
"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and
...
Monitoring Advocacy Activities
INTRAC (2020), 5 pp.
"Most advocacy work is carried out in complex environments where there are many different influences on change. This has important consequences for how objectives and indicators are developed. CSOs need to understand the immediate and short-term changes resulting from different advocacy activities i
...
M&E Tools for Advocacy Work
INTRAC (2020), 7 pp.
"Many different tools and methodologies can be used to support advocacy work. Some are designed specifically for monitoring and evaluation (M&E) purposes. Others are designed to support the planning and management of advocacy interventions, but can be used or adapted for M&E purposes. CSOs often emp
...
Media Ethics: Cases and Moral Reasoning
Deep Insights
New York; London: Routledge, 11th ed. (2020), xvi, 461 pp.
"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases.
...
"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
...
Video for Change Impact Toolkit
Key Guides
EngageMedia; Video4Change Network (2020)
"This toolkit shows you step-by-step how to create impact projects using video. It is designed for documentary video-makers, journalists and organisations using video to engage and create change in their communities. EngageMedia has produced this toolkit in partnership with the Video4Change Network:
...
La communication au service de l'organisation: Présentation et enjeux
La Marsa (TN): Friedrich-Ebert-Stiftung (FES) (2020), 69 pp.
Keeping Girls in the Picture: Community Radio Toolkit
Key Guides
Paris: UNESCO (2020), 41 pp.
"We hope this toolkit will support you in creating exciting and memorable content for community radio programmes wherever you are. This toolkit contains the messages and facts from the global campaign. It has not been tailored for any specific region, country or area. We count on you to consider how
...
Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns
London: Institute for Strategic Dialogue (ISD) (2020), 33 pp.
"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research h
...
