Campaigning, Advocacy, PR
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This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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Tell me! Wie Sie mit Storytelling überzeugen

Bonn: Rheinwerk, 2., aktual. und erw. Aufl. (2019), 303 pp.
"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es ... more
"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more
"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... more
"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

The Impact Field Guide and Toolkit: From Art to Impact

London et al.: Doc Society, 2nd ed. (2019), 381 pp.
"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa ... more
"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de ... more
" The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changi ... more
"Lernen Sie Geschichten zu erzählen per Smartphone- Video – von Planung und Aufnahmekonzept über den Dreh bis zur Postproduktion auf iPhone oder iPad. Unter Anleitung von Mobile Journalism-Profi Robb Montgomery kommen Sie schnell zu ersten Ergebnissen. Kapitel für Kapitel verrät er Ihnen Praxi ... more
"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers ... more
"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand ... more
"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu ... more
"Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research wh ... more
"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi ... more
"The Panguna Listening Project (PLP) is an initiative of the Catholic Diocese of Bougainville (DOB), led by Bishop Bernard Unabali seeking to make the voices of the people heard and making the people safe in the Panguna mine-affected areas. It is a neutral project and does not take a position on the ... more
"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com ... more
"Like all evaluations, advocacy evaluations can draw on a familiar list of traditional data collection methods, such as surveys, interviews, focus groups, or polling. But because the advocacy process can be complex, fast-paced, and dynamic, which makes data collection challenging, and because advoca ... more
"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr ... more