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Journals
Output Type
Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guides
Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 64 pp.
"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t
...
Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report
Stop the Traffik; Humankind Research (2019), 44 pp.
"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
...
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.
Charitable Crowdfunding in China: An Emergent Channel for Setting Policy Agendas?
China Quarterly, issue 240 (2019), pp. 936-966
"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based
...
Advocacy Action Guide: A Toolkit for Strategic Policy Advocacy Campaigns
Consumers International (2019), 116 pp.
"The guide covers a broad range of topics – from identifying clear policies objectives to concluding a campaign. It has been designed to provide both an overview of a policy advocacy campaign, as well as more specific information and tools on key elements. Depending on your needs and resources, yo
...
Guía para el diseño de estrategias de comunicación para la defensa del territorio
México, DF: Redes por la Diversidad, Equidad y Sustentabilidad (2019), 22 pp.
"La Guía para el diseño de estrategias de comunicación para la defensa del territorio busca contribuir a una pacificación integral de los territorios utilizando como herramienta la comunicación comunitaria. Algunos podrían pensar que somos idealistas, pensarán que sólo siendo bruscos e impon
...
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
...
Data Story: Explain Data and Inspire Action Through Story
Oakton, Virginia: IdeaPress Publishing (2019), vii, 224 pp.
"Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend th
...
Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guides
Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), ix, 21 pp.
"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
...
Stop the Traffik's Organisational Evaluation: Executive Summary
Crackington Haven, Bude: Stop the Traffik; Robin’s Trading Company (2019), 12 pp.
"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers
...
The Impact Field Guide and Toolkit: From Art to Impact [in Arabic]
Key Guides
London et al.: Doc Society, 2nd ed. (2019), 238 pp.
The Resource Mobilization Guidebook
Paris: UNESCO (2019), 134 pp.
"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha
...
Guía para la gestión de la comunicación en las instituciones
Key Guides
Lima: Brot für die Welt, Oficina Regional Andina; Calandria (2019), 112 pp.
"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación.
El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc
...
When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
...
Las redes sociales como mecanismo de empoderamiento de las ONGD: El caso de Acción contra el Hambre, Ayuda en Acción y Oxfam Intermón
"El análisis de contenido y las entrevistas en profundidad han revelado que las redes sociales son utilizadas por las tres ONGD como altavoz para amplificar su mensaje, pero no para construir comunidad e incitar el diálogo. Hay un déficit manifiesto por interpelar a los usuarios y por promover qu
...
Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides
Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.
"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending
...
Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guides
Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.
"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative
...
Digital Storytelling in Health and Social Policy: Listening to Marginalised Voices
London; New York: Routledge (2019), xv, 205 pp.
"The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different
...
