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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report
Stop the Traffik; Humankind Research (2019), 44 pp.
"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
...
Influencer-Marketing: Strategie, Briefing, Monitoring
Bonn: Rheinwerk (2019), 301 pp.
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
...
Brazil’s Digital Resistance Against Corruption
Tokyo: Toda Peace Institute (2019), 13 pp.
"From 2008 to 2010, 3.6 million Brazilians took part in the “Ficha Limpa” movement to impact political corruption by ensuring that anyone who runs for office has a “clean record.” This case study on the combination of a grassroots social movement paired with the Avaaz global web movement’s
...
The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy
New York et al.: Peter Lang (2019), xii, 174 pp.
" The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changi
...
Documentary Resistance: Social Change and Participatory Media
New York: Oxford University Press (2019), xiii, 280 pp.
"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into
...
Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.
"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the
...
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.
Reading, feeling, believing: Online testimonies and the making of Evangelical emotion
Journal of Contemporary Religion, volume 34, issue 1 (2019), pp. 97-115
"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and
...
The Impact Field Guide and Toolkit: From Art to Impact
Key Guides
London et al.: Doc Society, 2nd ed. (2019), 381 pp.
"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa
...
Comunicar lo local: Estrategias electorales y de gobierno en el ámbito local
Buenos Aires: La Crujía (2019), 110 pp.
When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
...
The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations
Wiesbaden: Springer VS (2019), xxv, 262 pp.
"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an
...
Advocacy Action Guide: A Toolkit for Strategic Policy Advocacy Campaigns
Consumers International (2019), 116 pp.
"The guide covers a broad range of topics – from identifying clear policies objectives to concluding a campaign. It has been designed to provide both an overview of a policy advocacy campaign, as well as more specific information and tools on key elements. Depending on your needs and resources, yo
...
Videos mit dem Smartphone: Profirezepte für mobiles Storytelling - von Konzept, Dreh und Nachbearbeitung bis Upload und Streaming
Heidelberg: dpunkt Verlag (2019), xiii, 227 pp.
"Lernen Sie Geschichten zu erzählen per Smartphone- Video – von Planung und Aufnahmekonzept über den Dreh bis zur Postproduktion auf iPhone oder iPad. Unter Anleitung von Mobile Journalism-Profi Robb Montgomery kommen Sie schnell zu ersten Ergebnissen. Kapitel für Kapitel verrät er Ihnen Praxi
...
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
...
Personal Data: Political Persuasion. Inside the Influence Industry - How it Works
Berlin: Tactical Tech (2019), 121 pp.
"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)
Charitable Crowdfunding in China: An Emergent Channel for Setting Policy Agendas?
China Quarterly, issue 240 (2019), pp. 936-966
"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based
...
Geschichten erzählen: Storytelling für Radio und Podcast
Wiesbaden: Springer VS (2019), ix, 294 pp.
"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel
...
