"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking the wheel, to double check information found on the internet to avoid fraud, to cycle more to reduce traffic jam and to report assaults or harassment to help police better protect people. Uncle PNP [=the social media account of Peruvian police] replies to people’s queries in a trice, giving them advice or tagging other public institutions on Facebook that are in a better position to help. And it works. Today, more than one million people follow the Peruvian police account on Facebook. There is no better proof that people always enjoy taking advice from their uncles."