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Countries / Regions
Authors & Publishers
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Journals
Output Type
The Global Public Relations Handbook: Theory, Research, and Practice
New York; London: Routledge, 3rd ed. (2020), xxx, 335 pp.
"This edition’s 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels
...
Monitoring Advocacy Activities
INTRAC (2020), 5 pp.
"Most advocacy work is carried out in complex environments where there are many different influences on change. This has important consequences for how objectives and indicators are developed. CSOs need to understand the immediate and short-term changes resulting from different advocacy activities i
...
M&E of Advocacy
INTRAC (2020), 6 pp.
"Monitoring and evaluating advocacy work involves unique challenges. These can usually be overcome provided expectations are realistic. Ongoing monitoring and evaluation carried out during advocacy interventions should enhance and support real-time decision-making. Advocacy evaluations should includ
...
Digital Advocacy Toolkit
Key Guides
Kampala: Pollicy (2020), 23 pp.
"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
"Ce rapport réunit une terminologie hétérogène, des conclusions et des recommandations émanant des secteurs privé et public et du monde universitaire pour définir un ensemble de cinq étapes générales à suivre par les professionnels lors de la réalisation d’une EI. L’EI compare une va
...
Reading, feeling, believing: Online testimonies and the making of Evangelical emotion
Journal of Contemporary Religion, volume 34, issue 1 (2019), pp. 97-115
"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and
...
Digital Storytelling in Health and Social Policy: Listening to Marginalised Voices
London; New York: Routledge (2019), xv, 205 pp.
"The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different
...
The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations
Wiesbaden: Springer VS (2019), xxv, 262 pp.
"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an
...
Las redes sociales como mecanismo de empoderamiento de las ONGD: El caso de Acción contra el Hambre, Ayuda en Acción y Oxfam Intermón
"El análisis de contenido y las entrevistas en profundidad han revelado que las redes sociales son utilizadas por las tres ONGD como altavoz para amplificar su mensaje, pero no para construir comunidad e incitar el diálogo. Hay un déficit manifiesto por interpelar a los usuarios y por promover qu
...
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
...
Crashkurs Public Relations: In 9 Schritten zum Kommunikationsprofi
Köln: Herbert von Halem Verlag, 2., leicht überarb. Aufl. (2019), 287 pp.
"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig
...
Migrants as Messengers: The Impact of Peer-To-Peer Communication on Potential Migrants in Senegal. Impact Evaluation Report
Geneva: International Organization for Migration (IOM) (2019), vi, 70 pp.
"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega
...
Global NGO Technology Report 2019
Nonprofit Tech for Good (2019), 33 pp.
"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio
...
Communication in Citizen Science: A Practical Guide to Communication and Engagement in Citizen Science
Leuven: Scivil (2019), 58 pp.
"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen sc
...
Guía práctica y herramientas para el impacto: Del arte al impacto
Key Guides
London et al.: Doc Society (2019), 237 pp.
"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social.
...
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.
When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
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