"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
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are workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, page vii)
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"La Guía para el diseño de estrategias de comunicación para la defensa del territorio busca contribuir a una pacificación integral de los territorios utilizando como herramienta la comunicación comunitaria. Algunos podrían pensar que somos idealistas, pensarán que sólo siendo bruscos e impon
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iéndonos con violencia y miedo se terminan las guerras. Queda claro, con las enseñanzas de Sun Tzu y los Pueblos Indígenas, que con sutileza, paciencia, astucia y creatividad se pueden construir mundos más vivibles, más humanos. La primera nos lleva invariablemente hacia la muerte y la destrucción, la segunda nos permite imaginar otros mundos. Por último, esta “Guía” busca ser eso, una guía, en consecuencia, no tiene respuestas estáticas o lo que yo llamo “de receta”. Por el contrario, se alimenta de preguntas, paisajes, sueños y esperanzas. Esta guía necesita del movimiento porque sólo así podremos defender el territorio, es decir, la vida." (Página 1)
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"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand
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Together), in PNG. The insights of women and men on violence are investigated to determine the relationship between culture, development and violence. The role of the media is also examined in terms of the impact it could have in encouraging more in-depth reporting on the issue of violence and enabling victims to seek help. Data obtained from a range of participants via interviews identified a number of key factors responsible for perpetuating gender-based violence." (Abstract)
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"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa
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ct Library. We believe that sharing stories of change is inspiring and empowering. This guide is an opportunity for us to learn from each other, to pass on knowledge and equip others in the field." (Chapter 6.7: Wrapping Up)
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"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
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veloped through secondary research carried out by Stop the Traffik (STT) and primary research with the target audience carried out by Humankind Research (HKR), an independent research agency specialising in social impact. Stop the Traffik also formed a new partnership with Santander, and continued their partnership with Barclays, to deliver frontline staff training in branch and facilitate community awareness raising in Boston. In total the campaign engaged 5 partners in Lithuania and 15 partners in the UK, with a focus on organisations working on the ground to directly support those vulnerable to or with experience of labour exploitation [...] Through an evaluation based on interviews with audience members and key partners and supplemented with social media metrics and pre and post-campaign survey data, the campaign was found to be effective at encouraging the target audience to recognise and seek support for labour exploitation – an issue that is commonly silenced." (Executive summary)
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"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers
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this approach using a model that it calls ‘collect-analyse-share’. This evaluation was commissioned as part of STT’s agreement with Comic Relief. The evaluation was co-designed between STT and the evaluators using a participatory approach and focused on the four change areas that STT would like to better understand its impact on: Prevention of human trafficking risk; Knowledge of signs and how to respond appropriately; Behaviour when coming across a potential trafficking situation or in order to prevent one; and Approach of the anti-trafficking sector, promoting collaboration, data use and sharing. This evaluation also considers STTs successes and challenges and any additional results that are highlighted." (Page 2)
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"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based
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on an original database of 188 charitable crowdfunding projects currently active on Sina Weibo, we observe that over 80 per cent of long-term campaigns do not have explicit policy aspirations. Among those pursuing policy objectives, however, nearly two-thirds have had either agenda-setting influence or contributed to policy change. Such campaigns complement, rather than challenge existing government priorities. Based on field interviews (listed in Appendix A), case studies of four micro-charities – Free Lunch for Children, Love Save Pneumoconiosis, Support Relief of Rare Diseases, and Water Safety Program of China – are presented to highlight factors that contributed to their variation in public outcomes at the national level. The study suggests that charitable crowdfunding may be viewed as an “input institution” in the context of responsive authoritarianism in China, albeit within closely monitored parameters." (Abstract)
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"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu
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gh the processes of fact-finding, planning, engaging with policy, building momentum, and making individual lifestyle choices." (www.voicesofyouth.org)
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"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio
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ns, online fundraising tools, social media, mobile technology, and productivity software. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada. A global average of the benchmark data—as well as Global NGO Technology Ratings—is also provided." (Page 3)
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"Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research wh
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ich collects message data and analyses its design in a systematic way. In this article, we collect data from 10 social media multi-message campaigns and undertake an exploratory analysis of their design using a methodology developed from Ingram’s “Linkage-based” framework for countering militant Islamist propaganda. Our findings include: a prevalence towards highlighting the atrocities of violent extremist groups rather than strategies which challenge their competence; a priority to messages which seize the narrative agenda; differing emotional or rational pulls depending on the language in which the message is delivered; a range of different tactics employed depending on the target audience; as well as a wide range of deployments of different themes of positive and negative messages. We offer a number of possible explanations for these findings, before undertaking a cluster analysis of the data to aid the construction of Weberian “ideal type” campaigns, which offer a contribution to the field for the purposes of future research and exposition." (Abstract)
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"The Panguna Listening Project (PLP) is an initiative of the Catholic Diocese of Bougainville (DOB), led by Bishop Bernard Unabali seeking to make the voices of the people heard and making the people safe in the Panguna mine-affected areas. It is a neutral project and does not take a position on the
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future of mining in Bougainville [...] Developing from the Bishop’s interest in supporting communities in the mine-affected communities, community consultations were held to engage further input. An initial 2-day scoping meeting was held at Tunuru Mission Station in 2017 and key stakeholders and local members were invited to discuss the potential of PLP. Based on the positive feedback funding support was sought by the Diocese of Bougainville from Misereor e V. from Germany. To launch PLP, a Stakeholder meeting was held at Manetai Mission Station in May 2018, led by Bishop Bernard Unabali and Project Manager Bonaventure Kenulei, bringing together stakeholders and community members to provide project information as well as to engage in collaborative planning. This book outlines the responses and comments from community members in the first two stages of PLP. It documents the main themes from the community data and meaningful comments from the Listening team from their experiences of listening to conversations in the mine-affected communities. It also includes individual stories and photos from the Panguna mine-affected communities which were collected through community "storytelling sessions." (Introduction, page 6)
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"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into
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its own as a political force of social change. The exploding reach and power of audio and video are multiplying documentary modes of communication. Once considered an outsider media practice, documentary is finding mass appeal in the allure of moving images, collecting participatory audiences that create meaningful challenges to the social order. Documentary is adept at collecting frames of human experience, challenging those insights, and turning these stories into public knowledge that is palpable for audiences. Generating pathways of exchange between unlikely interlocutors, collective identification forged with documentary discourse constitutes a mode of political agency that is directing energy toward acting in the world. Reflecting experiences of life unfolding before the camera, documentary representations help order social relationships that deepen our public connections and generate collective roots. As digital culture creates new pathways through which information can flow, the connections generated from social change documentary constitute an emerging public commons. Considering the deep ideological divisions that are fracturing U.S. democracy, it is of critical significance to understand how communities negotiate power and difference by way of an expanding documentary commons. Investment in the force of documentary resistance helps cultivate an understanding of political life from the margins, where documentary production practices are a form of survival." (Publisher description)
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"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com
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munication with policymakers from several vantage points. We reviewed hundreds of scholarly works on the topic published in over a dozen fields as well as numerous practical guides written by scientific societies. We interviewed both Democratic and Republican Congressional policymakers, including 22 Members of Congress and 20 staff members." (Introduction, page 4)
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"Like all evaluations, advocacy evaluations can draw on a familiar list of traditional data collection methods, such as surveys, interviews, focus groups, or polling. But because the advocacy process can be complex, fast-paced, and dynamic, which makes data collection challenging, and because advoca
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cy efforts often aim for outcomes that are hard to operationalize and measure (e.g., public will or political will), new and innovative methods are being developed specifically for assessing advocacy and policy change efforts. This brief describes four new methods - Bellwether Methodology, Policymaker Ratings, Intense Period Debriefs, System Mapping - that were developed to respond to advocacy’s unique measurement challenges." (Page 1)
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"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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e another as well as their public representatives, and for politicians and journalists to keep their finger on the pulse of the public opinion. This resource will help you make the best use of this unique platform. It’s a platform that is particularly suited to getting your message out to an active and engaged community. Whether you are a politician and want to highlight your policy ideas, a government official who wants to share critical information, or a civil society organization that wants to build campaign momentum, Twitter is the platform for you. Twitter will not only help you to inform and engage people who are already part of your campaign, but it will also allow you to reach those who might otherwise not have gotten involved. A timely, well-crafted message on Twitter can resonate internationally." (Introduction, page 1)
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"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social.
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De aquí nacen los casos prácticos que forman nuestra Biblioteca del Impacto. Creemos que compartir historias de cambio nos inspira y empodera. Esta guía es una oportunidad para aprender los unos de los otros, para compartir conocimiento y ayudar a otros que trabajan en el mismo ámbito." (5.7: Para terminar)
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"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr
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ivelmente inteligentes, financiadores e parceiros de todo o mundo. Nesta introdução, nós oferecemos fundamentos práticos e teóricos para que as coisas aconteçam. Pense, por um momento, em como a arte inspira mudança. Conheça vários estudos de caso em profundidade, apresentados em todo o guia. Nós podemos te mostrar mais, mais a fundo, tudo em nossa Biblioteca. Nós recomendamos que se conheça o máximo possível - particularmente sobre filmes e campanhas similares ao seu trabalho." (Introdução)
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