Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

TOOLBOX

Campaigning, Advocacy, PR

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

We strive to include a wide variety of sources. Are your favourite materials not yet included? We would be delighted if you would share them with us.

Filter

870

Sort by:

Direction:

External Link (217)

Google Scholar (216)

WorldCat (193)

Nicht-staatliche Akteure

Franziska Oehmer

In: Handbuch Politische Kommunikation

Isabelle Borucki, Katharina Kleinen-von Königslöw, Stefan Marschall, Thomas Zerback (eds.)

Wiesbaden: Springer VS (2020), 14 pp.

"Verbände, NGOs und soziale Bewegungen sind nicht-staatliche Akteure, die für moderne Demokratien eine relevante Vermittlungsfunktion zwischen Staat und Gesellschaft ausüben. Sie treten für soziale, ökologische, kulturelle oder politische Interessen ein. Ihre Kommunikationsinstrumente und -stra ... more

Download (53)

Advocacy Capacity Toolbox for Resilience

Partners for Resilience (2020), 28 pp.

External Link (225)

Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

RTI International

USAID Wildlife Asia; FHI 360 (2020), 69 pp.

"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t ... more

Download (76)

La vida se hace historia

Punto de Encuentro (Signis ALC), volume 10, issue 131 (2020), pp. 3-30

Download (49)

Conseils pratiques: Les étapes d’un plaidoyer efficace

EuroMed Rights (2020), 13 pp.

External Link (182)

Google Scholar (197)

WorldCat (173)

The Global Public Relations Handbook: Theory, Research, and Practice

Krishnamurthy Sriramesh, Dejan Vercic (eds.)

New York; London: Routledge, 3rd ed. (2020), xxx, 335 pp.

"This edition’s 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels ... more

Google Scholar (242)

WorldCat (253)

Storytelling with Data: Let's Practice!

Cole Nussbaumer Knaflic

Hoboken, NJ: Wiley (2020), xvi, 427 pp.

"Each chapter starts with a brief recap of the key lessons that are covered in storytelling with data. This is followed by: 'practice with Cole': exercises based on real-world examples posed for you to consider and solve, accompanied by detailed step-by-step illustration and explanation; 'practice o ... more

Download (51)

Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results

Save the Children (2020), 8 pp.

"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal, ... more

Download (87)

How to Perform Impact Assessments: Key Steps for Assessing Communication Interventions

James Dennison

International Centre for Migration Policy Development (ICMPD); EUROMED Migration (2020), 29 pp.

"This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing impact assessments. Impact assessment (IA) compares a variable of interest after an interventi ... on (e.g. a communication campaign) to what it would it be if that intervention had never happened. Accompanying each of the five steps are examples of how migration communicators can assess the impact of campaigns to, first, change attitudes and, second, change behaviour. Step 1: Set objectives for the intervention that define what the desired effect is. Ideally, this should (1) meet the SMART criteria of specific, measurable, attainable, relevant and timebound; (2) focus on ultimate outcomes, rather than only outputs; (3) avoid a number of common mistakes in setting objectives and (4) carefully consider what the—as specific as possible— target audience is. Step 2: Identify a measure of the impact(s) that the intervention has as its objective. These should be (1) clearly defined and unambiguous; (2) externally valid (they act reliably if used for other interventions) and (3) internally valid (they measure what they claim to measure). There already exist long-lists of measures (also known as indicators) to choose from. Step 3: Estimate what would have happened had there been no intervention, known as a ‘counterfactual’. Ideally, but not necessarily, this requires performing a pre-intervention measurement, also known as baseline assessment. However, this is not always possible. This should not dissuade practitioners but instead assumptions of any IA, as discussed below, should be made openly. A long list of methods for measurement, including sampling considerations, are provided. Step 4: Perform the intervention. This may involve separating a randomised sample into a treatment group(s)—that receives the intervention(s)—and a control group—that does not. If this is not feasible, other forms of counterfactual are possible that ‘construct’ a control group. This section also overviews: (1) types of communication campaigns; (2) the MINDSPACE checklist of behavioural influences for interventions; (3) key recommendations on persuasive interventions from ICMPD’s previous work; (4) recommendations on campaigns deterring irregular migration. Step 5: Post-intervention measurement and analysis: (1) those receiving the intervention should be measured post-intervention (ideally, as well as, either a genuine or constructed control group); (2) the impact must be calculated: usually the difference in the variable of interest pre- and post-intervention and/or between the treatment and control group; (3) theoretical consideration of why and what aspect of the campaign caused an impact; are the findings likely to be universalizable?; (4) creation (and, in some cases, incorporation) of recommendations based on combination of impact and theoretical considerations." (Executive summary) more

Download (81)

How to Perform Impact Assessments: Key Steps for Assessing Communication Interventions [Arabic]

James Dennison

International Centre for Migration Policy Development (ICMPD); EUROMED Migration (2020), 26 pp.

Download (80)

Media Advocacy Toolkit

USAID (2020), 62 pp.

"You are about to embark on a journey of discovery. Within this toolkit you will find explanations, tips, examples from Sri Lanka and the world — everything you need to upgrade and enhance your own advocacy campaigns. The content has been adapted from a variety of sources, to illustrate best pract ... more

Download (76)

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guides

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

External Link (272)

Google Scholar (246)

WorldCat (260)

The Handbook of Communication Skills

Owen Hargie (ed.)

London; New York: Routledge, 4th ed. (2019), xi, 628 pp.

"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b ... more

External Link (231)

The Resource Mobilization Guidebook

Paris: UNESCO (2019), 134 pp.

"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... t identified for 2018-2019. Going forward, in order to meaningfully play its role in the achievement of the SDGs, and to maintain its relevance and visibility in an increasingly competitive environment, UNESCO needs to step up its resource mobilization performance – leveraging additional financial resources, diversifying its financial partners, working to increase the predictability of its resources, and accessing know-how and capacity from its public and private partners. To realize this ambition every entity in the Organization – whether Sector or Section, Field Office or Institute is called to play its part. To help colleagues contribute in the most efficient way to this house-wide resource mobilization effort, and ensure that we are all pulling in the same direction, the Resource Mobilization Guidebook gives a step-by-step overview of the process of mobilizing resources. It explains who does what as part of a closely coordinated resource mobilization effort, and explains in detail at each stage in the process. It gives an overview of the tools, templates, modalities, and other knowledge resources available to all staff from the preliminary assessment of needs to the final programme evaluation. Most importantly, the Resource Mobilization Guidebook places resource mobilization in the wider context of partnerships, which constitute themselves a separate SDG (SDG 17). Resource mobilization at UNESCO is not simply a transaction. It is a mutual commitment to build a long-term partnership based on a common purpose, mutual accountability and a shared commitment to deliver results. The Guidebook shines a light on the principles, values and priorities that underpin the way we mobilize resources. Its overarching purpose is to facilitate the work of the staff, to encourage the development of house-wide standards, and to foster excellence in the way we nurture and manage partnerships at UNESCO." (Preface) more

Download (83)

Guía para la gestión de la comunicación en las instituciones
Key Guides

Susanne Feess, Marisol Castañeda, Walter Melgar

Lima: Brot für die Welt, Oficina Regional Andina; Calandria (2019), 112 pp.

"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación. El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc ... iones. Es decir la planificación estratégica y cómo ésta debe incorporar la dimensión comunicativa. También propone la ubicación de la comunicación en las instituciones, dándole un lugar desde el cual pueda cumplir adecuadamente su rol estratégico. El segundo capítulo presenta el concepto de comunicación estratégica, señalando el valor agregado para la institución. Señala la dimensión interna y externa de la comunicación en las instituciones, desarrollando los conceptos de: comunicación interna, identidad e imagen, planteando el reto de la reputación institucional. El tercer capítulo nos plantea la importancia del diagnóstico de comunicación como primer paso para la intervención comunicativa. Así nos presenta cuatro tipos de diagnósticos: el estudio de fuentes secundarias, la auditoria de comunicación, el mapa de stakeholders o grupos de interés y el diagnóstico de comunicación que incorpora el perfil del público y los mapas del poder. El cuarto capítulo organiza una propuesta de metodología para diseñar un plan de comunicación institucional o una estrategia de comunicación en un proyecto de desarrollo. Si bien el diagnóstico se refiere a la fase de análisis, aquí se destaca la importancia de diferenciar la fase de diseño estratégico, de la fase operativa de la comunicación. Reflexiona con ejemplos sobre los objetivos de comunicación, la priorización de los públicos, los mensajes, el concepto creativo, las líneas de acción comunicativa, entre otros puntos. El quinto capítulo nos presenta el monitoreo y la evaluación en comunicación. Gestionar la comunicación por su efectos supone identificar las dimensiones que son necesario medir para evidenciar cambios. Este ítem diferencia monitoreo, de la evaluación y propone algunos lineamientos para abordar este desafío en las instituciones. El sexto capítulo plantea una ruta para la gestión de la comunicación integral de la institución. En este sentido precisa el rol de la dirección institucional, el perfil del comunicador, la necesidad de la comunicación interna, entre otros elementos que deben conformar una hoja de ruta para posicionar la comunicación en las instituciones. La guía está acompañada de ejemplos, ejercicios de aplicación y un planteamiento de desafíos para las instituciones." (Presentación, página 9) more

External Link (225)

How Peruvian Police Became People’s Uncle

Katherine Durand

Center for Media, Data and Society (CMDS) (2019)

"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking th ... more

Google Scholar (139)

WorldCat (138)

Tell me! Wie Sie mit Storytelling überzeugen

Thomas Pyczak

Bonn: Rheinwerk, 2., aktual. und erw. Aufl. (2019), 303 pp.

"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es ... more

External Link (292)

Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guides

R. Christine Hershey, Vanessa Schnaidt

Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.

"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative ... more

Download (63)

Guía para el diseño de estrategias de comunicación para la defensa del territorio

Blanca Haidé Cruz Cárcamo, Erick Huerta Velázquez

México, DF: Redes por la Diversidad, Equidad y Sustentabilidad (2019), 22 pp.

"La Guía para el diseño de estrategias de comunicación para la defensa del territorio busca contribuir a una pacificación integral de los territorios utilizando como herramienta la comunicación comunitaria. Algunos podrían pensar que somos idealistas, pensarán que sólo siendo bruscos e impon ... more

Download (78)

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module Key Guides

Guía para la gestión de la comunicación en las instituciones Key Guides

Communications Toolkit: A Guide to Navigating Communications for Social Impact Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guides

Guía para la gestión de la comunicación en las instituciones
Key Guides

Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides