"Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides accounts
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from people handling the event. Each chapter offers a detailed description of the event and supplementary facts and illustrations from a variety of sources. With a focus on critical communication elements and lessons learned, Brataas offers valuable advice - based on personal experience with natural disasters, accidents and terror attacks - on some of the most effective ways to prepare for and deal with a crisis. Topics range from interview situations and social media to victim support and active shooter events." (Publisher description)
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"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu
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e-added services (VAS). As of December 2017, these services have cumulatively delivered lifesaving maternal and newborn child health (MNCH) and nutrition information to over 1.59 million women and their families across eight Sub-Saharan African markets: Malawi, Ghana, Tanzania, Kenya, Nigeria, Zambia, Uganda and Mozambique (Figure 1). Key findings: Adopting a HCD approach to product development and optimisation led to increased user engagement; mHealth service users demonstrated improved nutrition behaviours over non-users across all implementing markets; mHealth services resulted in an average improvement of 12 percentage points in overall nutrition knowledge among users across all eight markets; Mobile information services improve knowledge, even when existing knowledge around certain nutrition topics is reasonably high; Mobile information services have a stronger impact with poorly understood concepts; Repetition of messages about key health practices reinforces the behaviour; Forty-two per cent of mNutrition service users report sharing the information they learn with their family, friends and communities [...]" (Executive summary)
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"This paper explores the institutional campaigns against human trafficking and sexual exploitation in Spain between 2008 and 2017 and their role in helping to shape this issue as a matter of public concern. Our aim is to identify the ideological basis of these campaigns through their representations
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of predominant actors, which have been systematized to identify possible mistakes and to help determine more effective actions with a greater capacity for mobilization. We applied a mixed content analysis combined with a semiotic model to evaluate the presence or absence of the different actors and their relevance in each case. Several lines of discourse have been reiterated accross the 50 campaigns analysed: Curbing the demand for prostitution as a priority objective; the centrality of victims in the representations; the role of the consumer of paid sex as an accomplice to the crime; and the correlation between prostitution and human trafficking. We will also examine how these issues relate to the broader dispute on the status of prostitution in Spain. This will require a conceptual shift away from educational and social-oriented communication towards the structural causes, collective responsibility and transformative justice frameworks." (Abstract)
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"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe
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nsoras de territorios mesoaméricanos en resistencia. El contenido de esta guía es resultado de esos procesos de fortalecimiento de capacidades informativas, articulación e incidencia en la región. La guía busca apoyar la facilitación de talleres de comunicación para la incidencia pública y política. Por eso, las ideas que aporta son de uso libre, pues así tienen que ser los conocimientos, los ríos, los bosques y los medios: ¡siempre libres!" (Introducción)
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"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue,
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but lacks experience in planning, organizing, implementing, monitoring, and evaluating advocacy or constructive engagement with government officials and other power-holders. This handbook will teach you, the advocate, the principles and techniques necessary to plan and implement a successful advocacy campaign. The goals of your campaign may be as specific as securing minor alterations to local regulations or as large as demanding an overhaul of a national law or international policy." (Introduction)
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"Nichtregierungsorganisationen (NGO) haben in den letzten 20 Jahren stark an Bedeutung zugenommen. Die fortschreitende Globalisierung hat sie zu eigenständigen politischen Akteuren gemacht, deren Rolle von der Kontrolle bis zur aktiven politischen Mitgestaltung reicht. Und etablierte Institutionen
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wie Unternehmen, Staat und Kirche stecken in der Vertrauenskrise. Zudem stellen NGO einen besonderen Typ von Organisationen dar. Viele von ihnen sind Kommunikationsexperten. Doch Kommunikation ist bei ihnen mehr als nur eine Kompetenz unter vielen – sie ist die Kernkompetenz der Nichtregierungsorganisationen. An ihrer Kommunikationsfähigkeit bemisst sich ihr Erfolg. Dieses Buch sammelt und systematisiert das aktuelle Wissen zur Kommunikation von NGO auf interdisziplinärer und internationaler Basis." (Verlagsbeschreibung)
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"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul
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nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified.
This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate.
Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.)
Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary)
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"Beim Stichwort „mündliches Erzählen“ denkt man hierzulande vor allem an „Märchen“, kurze und wundersame Erzählungen der Landbevölkerung vergangener Zeiten. Tatsächlich aber kannten alle Kulturen raffinierte Erzählkünste, die häufig auch Schriftliteratur und Theater inspirierten. Au
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s historischen Berichten über Erzähler und ihre Auftritte, ethnologischen Forschungen und nicht zuletzt durch zahlreiche Erzählungen der verschiedenen Kulturen entsteht eine ebenso informative wie vergnügliche Kulturgeschichte des mündlichen Erzählens. Die bezeichnenden Formen und Funktionen der vielfältigen Erzähltraditionen ergeben ein schillerndes Bild der Kommunikationsform „Erzählen“: die Interaktion zwischen Erzähler und Hörern in den Dörfern Afrikas etwa, die Improvisationstechnik der Epenerzähler Mittelasiens oder die Unterschiede zwischen männlichem und weiblichem Erzählen im islamischen Orient. Öffentliches Erzählen diente stets auch der Verständigung über Werte und Einstellungen. Die modernen Massenmedien können den interagierenden Erzähler nicht ersetzen, was verständlich macht, warum dieses „Urmedium“ neuerdings auch in der „Mediengesellschaft“ wieder eine überraschende Faszination ausübt." (Verlagsbeschreibung)
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"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the
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day-to-day maintenance and management of an organization’s social media channels and communication. This chapter provides an overview of the potential, practice, process, methods, and tools of effective social media management, including strategic planning based on formative research, implementation and communication, as well as evaluation." (Abstract)
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"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
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t gives an overview of how the campaigns were designed and implemented, and outlines the lessons learned [...] We looked for campaigns with strong links to Africa – that is, they are either run by organizations or individuals in Africa, or they target African countries. We also specifically sought insight from people working on campaigns that were diverse in the way they were created, organized and funded – from large organizations with considerable resources and formal structures to volunteer-led coalitions with limited funding. Despite their different models, however, the campaigns had much in common in that the challenges they faced and the lessons learned were strikingly similar." (Introduction)
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"Dieser Beitrag widmet sich dem medienvermittelten Vertrauen in NGOs. Ein auf Basis der Theorie des öffentlichen Vertrauens (Bentele 1994) entwickeltes, inhaltsanalytisches Messinstrument, der NGO-Trust Index (NGO-TI) und die Ergebnis-Visualisierung in der NGO-Trust Map (Wohlgemuth et al. 2013), we
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rden vorgestellt, getestet und diskutiert. Der Methodentest erfolgt anhand einer vergleichenden Fallstudie zur deutschen Sektion des Kinderhilfswerks der Vereinten Nationen (Unicef Deutschland) und der deutschen Umweltstiftung des World Wide Fund for Nature." (Zusammenfassung)
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"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise
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Ritter in dieser Anleitung für Influencer. In So wird man Influencer! zeigt sie Neulingen Schritt für Schritt, was zu beachten ist, damit sich das Geschäftsmodell auch trägt: Einstellung, Markenbildung, Strategie, Affiliates und vieles mehr- inklusive der zehn kuriosesten Anfragen an die Autorin." (Verlagsbeschreibung)
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"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
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Unternehmen sich neu, wertvoll und nachhaltig zu positionieren. Die Autorin präsentiert einen vollständigen Leitfaden zur Entwicklung Ihres persönlichen Storytelling-Stils, der sich im Marketing und PR-Alltag als überaus hilfreich bewährt hat. Zudem erklärt sie, warum neue Generationen einen neuen Ansatz im Marketing erwarten und legt dies - erfrischend provozierend und fundiert - aus sozio-kultureller und psychologischer Perspektive dar. Ihre Einsicht lautet: In Zeiten extremer Veränderungen, Gewalt, Terrorismus, politischer Instabilität, Digitalisierung und Globalisierung kommen wir Menschen wieder an einen Punkt der Sinnzäsur. Der Wunsch nach mehr Realität, nach Bedeutung und Sinn beschäftigt uns. Für Markenverantwortliche heißt das, Vermarktung als Konzept kritisch zu hinterfragen und neu zu erfinden. Authentisches Storytelling bietet einen Schlüssel dazu." (Verlagsbeschreibung)
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