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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Ascendant India, Digital India: How Net Neutrality Advocates Defeated Facebook’s Free Basics
Media, Culture & Society, volume 40, issue 3 (2017), pp. 415-431
"This article analyzes the 2015 campaign by net neutrality advocates against Facebook’s Free Basics service in India, and argues that their victory can be best understood by analyzing their privileged place in an India that imagines itself high tech and global. The advocates, predominantly tech wo
...
Erzählen: Ein interdisziplinäres Handbuch
Stuttgart: Metzler (2017), 363 pp.
The Next Ronald Reagan? Celebrity, Social Entrepreneurism, and the Case of Brazilian TV Host Luciano Huck
In: The Routledge Companion to Global Popular Culture
New York; London: Routledge (2017), pp. 397-406
"Taking the participation in social and humanitarian campaigns of TV host and social entrepreneur Luciano Huck as a case in point, this chapter investigates how new models of celebrity civic engagement are becoming increasingly popular in Brazil. Huck belongs to a growing group of Brazilian celebrit
...
Multimedia storytelling: How to find a form that fits the content
Swiss School of Journalism (MAZ) (2017), 1 flowchart
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo
...
Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Roads to Influence: A Practical Toolkit to Increase Safety for Journalists Through Advocacy in Somalia/Somaliland
International Media Support (IMS); Fojo Media Institute (2017), 20 pp.
"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely f
...
Strategic Planning for Public Relations
Key Guides
London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat
...
Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen
Wiesbaden: Springer VS, 3., aktualisierte und erweiterte Aufl. (2017), vii, 209 pp.
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
Storytelling and Evidence-Based Policy: Lessons from the Grey Literature
Palgrave Communications, volume 3, issue 17093 (2017), 10 pp.
"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract
...
The Nonprofit Guide to Online Engagement Tools
Firefly Partners (2017), 27 pp.
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
...
Storytelling for Interactive Digital Media and Video Games
Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
...
Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro
Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147
"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20
...
Humanitäre Kommunikation: Entwicklung und Emotionen bei britischen NGOs 1945-1990
Berlin; Boston: De Gruyter Oldenbourg (2017), vi, 318 pp.
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften
...
Indian News Media and the Production of News in the Age of Social Discovery
Oxford: Reuters Institute for the Study of Journalism (2017), 29 pp.
"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex
...
Storytelling in the Digital Age: A Guide for Nonprofits
Nashville, TN: Charity Channel Press (2017), 200 pp.
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
Storytelling for Social Change: Leveraging Documentary and Comedy for Public Engagement in Global Poverty
Journal of Communication, volume 67, issue 5 (2017), pp. 678-701
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
...
Crisis Communications: A Casebook Approach
New York; London: Routledge, 5th ed. (2017), xiv, 423 pp.
"Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, th
...
