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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Storytelling: Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement
Berlin; Heidelberg: Springer, 3rd ed. (2017), x, 142 pp.
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a
...
A Video Storytelling Method to Enhance Agricultural Extension: Workshop Handbook
Key Guides
East Lansing, Mich.: Michigan State University, Global Center for Food Systems Innovation (GCFSI) (2017), 24 pp.
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi
...
Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen
Wiesbaden: Springer VS, 3., aktualisierte und erweiterte Aufl. (2017), vii, 209 pp.
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
In/visible Conflicts: NGOs and the Visual Politics of Humanitarian Photography
Media, Culture & Society, volume 39, issue 8 (2017), pp. 1178-1193
"This article examines the diverse factors shaping the involvement of non-governmental organisation (NGO) with humanitarian photography, paying particular attention to cooperative relationships with photojournalists intended to facilitate the generation of visual coverage of crises otherwise margina
...
Shine a Little Light: Celebrities, Humanitarian Documentary, and 'Half the Sky'
"'Half the Sky' is an ambitious humanitarian documentary about the global crises in gender discrimination. Based on Nicholas Kristof and Sheryl WuDunn's book (Kristof and WuDunn 2010), the nearly four-hour documentary visits six countries to explore six issues: gender-based violence in Sierra Leone,
...
Storytelling in the Digital Age: A Guide for Nonprofits
Nashville, TN: Charity Channel Press (2017), 200 pp.
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
Storytelling for Interactive Digital Media and Video Games
Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
...
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Ascendant India, Digital India: How Net Neutrality Advocates Defeated Facebook’s Free Basics
Media, Culture & Society, volume 40, issue 3 (2017), pp. 415-431
"This article analyzes the 2015 campaign by net neutrality advocates against Facebook’s Free Basics service in India, and argues that their victory can be best understood by analyzing their privileged place in an India that imagines itself high tech and global. The advocates, predominantly tech wo
...
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
The Nonprofit Guide to Online Engagement Tools
Firefly Partners (2017), 27 pp.
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
...
Una voz que cambia vidas: Campañas de responsabilidad social en la radio. El caso RPP Noticias
Lima: Universidad de Lima, Fondo Editorial (2017), 380 pp.
"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
...
Multimedia storytelling: How to find a form that fits the content
Swiss School of Journalism (MAZ) (2017), 1 flowchart
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo
...
Humanitäre Kommunikation: Entwicklung und Emotionen bei britischen NGOs 1945-1990
Berlin; Boston: De Gruyter Oldenbourg (2017), vi, 318 pp.
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften
...
