"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
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sten sozialen Netzwerke haben und wo ihre Schwerpunkte für das Marketing liegen." (Verlagsbeschreibung)
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"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
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xenophobia. NGOs are strategically leveraging various storytelling techniques to build effective communication campaigns that identify and respond to discriminatory messages and racist sentiments prevalent in public discourse. This report highlights seven key strategies for digital storytelling that is current practice as well as a five-part framework of emergent practice. The report concludes with a series of recommendations for the management of digital media programs and projects." (Abstract)
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"Monitoring and evaluation of advocacy for development is an emerging field. Many civil society organisations, donors and evaluators are now involved with advocacy. Questions of how to understand and assess programmes are urgent. This e-book seeks to contribute to practical capacity on this front on
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the basis of lessons learned during the largest evaluation of advocacy for development in history." (Preface)
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"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
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und of mass campaigns in Nigeria, a secondary analysis of existing data from post-Campaign surveys was undertaken to investigate the influence of BCC on net hanging and use. Surveys were undertaken between 2009 and 2012 in ten states in Nigeria using standardized questionnaires. Two-stage cluster sampling was used to select households in each study site. Outcomes were defined as the effects of BCC message exposure and recall on knowledge, attitudes, perception as well as intentions and actual use. From the univariable analysis, potential confounders and explanatory variables were identified and key effects explored in multivariable linear or logistic regression models; terms in the models were kept if they had a marginal significance with p<0.2. To quantify the effects from BCC, a treatment effect model was used with an inverse-probability weight regression adjustment. More than half of the respondents (58.4%; 95% CI 56.0, 60.7) had heard a message about net use or hanging during or after the distribution campaign, with media cited as the most common source of information. Attitude towards net use was positively linked to the number of messages recalled and was overall better in the northern study sites. The number of messages recalled was also the strongest predictor of knowledge (p<0.001). All BCC outcomes showed a significant increase in net use, which was strongest for the confidence to take action regarding nets with an overall effect of 17%-point increase of net use comparing poor and excellent confidence levels. Intention to use every night increased net use by 15%-points and discussing net use in the family by 8% points. All these effects were statistically significant (p<0.001). Multichannel BCC campaigns as well as other media were effective in contributing to an increase in net culture, hanging and use, particularly by vulnerable groups." (Abstract)
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"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
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media, and almost one-third said they have no communications plan to guide their social media work. NPOs reported that they primarily use social media to promote events, communicate with clients and stakeholders, curate news, build communities, and improve their marketing and branding. Facebook and Twitter remain the social networks of choice for NPOs, followed by YouTube, LinkedIn and Google+. However, few LinkedIn and Google+ accounts were found to be active." (Executive summary)
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"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
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etween the media industry and the child helplines." (Page 5)
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"Los científicos, comunicadores y periodistas científicos necesitamos ampliar nuestros espacios de comunicación y explorar las nuevas posibilidades que nos ofrecen tecnologías como el video para compartir nuestro quehacer aprovechando las posibilidades que tenemos al alcance, como nuestro teléf
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ono móvil o las cámaras fotográficas. La ventaja con el video es que puede funcionar por sí mismo o ser complementario para distintos medios, además de utilizar texto, fotografía, mapas o infografías —todas ellas, herramientas que utiliza el periodismo digital. Este es un manual breve, dedicado a científicos, comunicadores y periodistas de ciencia que desean iniciarse en este campo y aprovechar al máximo las oportunidades que ofrece para comunicar. Busca proporcionar los conocimientos técnicos y la metodología básica para comenzar a realizar un proyecto de video, con pocos conocimientos y un mínimo de recursos. Se trata de una guía que conduce al lector por el camino de la realización y producción de un video, llevándolo desde el planteamiento de una idea hasta la forma de hacer llegar el video al puìblico. Hay muchos, muchiìsimos libros de video, pero este manual tiene la información que se requiere para poner manos a la obra, sin conocimientos, casi sin recursos, pero sin que haya excusa que valga. Porque consideramos que la experiencia es el mejor maestro. Existen a nivel iberoamericano pocas ofertas de videos de comunicacioìn o periodismo científico, este es un campo lleno de posibilidades para explorar y proponer." (Presentación, página 7)
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"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori
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es that have led to an array of frameworks for helping policy makers design behaviorally conscious interventions. After establishing criteria for an evaluative behavior change framework suitable for World Bank projects and finding that none of the existing frameworks fits that set of criteria, this paper proposes a new framework, CrI2SP, which categorizes elements of World Bank projects, and introduces an evaluative framework for capturing the degree to which behavioral considerations have been integrated into World Bank projects. The CrI2SP framework and the coding template have been developed and refined as they have been applied to 33 World Bank projects." (Summary)
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"In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and Wor
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ld Youth Day are all good examples of this. These events imply at least a threefold spiritual, organizational and touristic challenge, and success in each one of these areas contributes to the favourable result of the others. Due to the particular nature of these events, which can mobilize millions of people in just a few days, communication is fundamental. In this sense, the development of mobile technology allows for direct communication with the individual and an unprecedented capacity for diffusion, especially by means of apps and instant messaging, which are two of the most-used channels available on these devices. This paper offers a reflection on the prospects and management of information via smartphones during these large religious events. As a practical case, we will study the beatification of the Catholic bishop Álvaro del Portillo held in Madrid in September 2014, in a ceremony that drew more than 250,000 people from over 70 countries." (Abstract)
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"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
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emancipative affordances of digital storytelling in education. The collection is inspired by the effort of making professional educators aware of the risks of the digital turn in educational storytelling but also of the opportunities and the conditions for critical engagements. Based on their research and field experience, fifteen scholars discuss in nine chapters these risks and opportunities, providing ideas, evidence, references and inspiration to educators and researchers." (Publisher description)
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"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
"The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines
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and related fields. It provides the first integrative international perspective on crisis communication; articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication; explores the topic from cross-national and cross-cultural crisis communication approaches; includes research and scholars from countries around the world and representing all regions; discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises." (Publisher description)
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"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is
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critical. The primary components of a media advocacy campaign are the same regardless of the desired policy outcomes, just customized to meet the specific objectives. This guide is designed to help civil society organizations plan and conduct effective media advocacy campaigns that will result in the adoption and implementation of strong, effective public health policies." (About the guide)
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"Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Mon
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ey Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find six key story ingredients for creating compelling content; six possible money sources for financing your work; six impact outcome goals to further your reach; seven practical worksheets for your own projects." (Back cover)
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