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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Celebrities in Global Development
In: The Routledge Companion to Global Popular Culture
New York; London: Routledge (2017), pp. 128-136
"Celebrities champion global development, bringing public visibility to poverty while spotlighting neoliberal strategies as heroic adventures. The wealthy few are applauded for their noble gestures toward helping the projected grateful beneficiaries. These narratives of individual sacrifice and bene
...
Una voz que cambia vidas: Campañas de responsabilidad social en la radio. El caso RPP Noticias
Lima: Universidad de Lima, Fondo Editorial (2017), 380 pp.
"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
...
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen
Wiesbaden: Springer VS, 3., aktualisierte und erweiterte Aufl. (2017), vii, 209 pp.
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches
Wilmington, Delaware; Malaga: Vernon Press (2016), 308 pp.
"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o
...
La incidencia como camino para la construcción de ciudadanía: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
Storytelling and Education in the Digital Age: Experiences and Criticisms
Berlin: Peter Lang (2016), 191 pp.
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
...
Advocacy for Development: Effectiveness, Monitoring and Evaluation
Wageningen University (2016), 94 pp.
"Monitoring and evaluation of advocacy for development is an emerging field. Many civil society organisations, donors and evaluators are now involved with advocacy. Questions of how to understand and assess programmes are urgent. This e-book seeks to contribute to practical capacity on this front on
...
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
...
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
...
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
The Role and Usage of Apps and Instant Messaging in Religious Mass Events
International Journal of Religious Tourism and Pilgrimage, volume 4, issue 3 (2016), pp. 29-42
"In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and Wor
...
Media Collaboration Toolkit for Child Helplines
Amsterdam: Child Helpline International (2016), 41 pp.
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
...
The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria
Malaria Journal, volume 15, issue 422 (2016), 16 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
...
Video ist King! Erfolgreiches Online-Marketing mit YouTube
Bonn: Rheinwerk (2016), 490 pp.
"Follow Me Around", "Haul" und "Vlog"? Verstehen Sie, wovon hier die Rede ist? YouTube boomt. Und wenn auch Sie Webvideos nutzen und zum festen Bestandteil Ihrer Online-Marketing-Aktivitäten machen wollen, dann sollten Sie unbedingt dieses Buch lesen. Egal ob Sie YouTube für eigene Kanäle einsetz
...
Storytelling Handbook: The Basics of Storytelling
Key Guides
Smithsonian Institution; Museweb Foundation (2016), 13 pp.
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
Digital Crossroads: Civic Media and Migration
Stuttgart: Institut für Auslandsbeziehungen (ifa) (2016), 60 pp.
"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
...
Polio Communications Global Guide: Maintenance
Geneva: Global Polio Eradication Initiative (2016), 50 pp.
"Objective 1: Maintain high rates of immunity and vaccination coverage. Although the outbreak has concluded, vaccination campaigns will continue after transmission is interrupted to ensure that immunity against polio and all vaccine-preventable diseases remains high. It is likely that there are stil
...
