"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
ews erfolgreich zu meistern; einen Verein bekannt zu machen, ein positives Image und Vertrauen aufzubauen; die Bedeutung der Arbeit eines Verbands herauszustellen; von den Anliegen einer Organisation zu überzeugen. Anhand vieler Beispiele aus dem Alltag von Vereinen und Verbänden gibt ein Profi Hilfestellungen für eine effektive Presse- und Öffentlichkeitsarbeit – unverzichtbare Informationen, Tipps und Anregungen für alle, die ihre Public Relations verbessern wollen. Für die dritte Auflage wurde der Band aktualisiert und um ein Kapitel zu Social Media erweitert." (Verlagsbeschreibung)
more
"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
...
as campañas sociales bien estructuradas, que reciben el compromiso de alta dirección de la institución y logran el involucramiento de los grupos de interés, pueden llegar a ser una eficiente estrategia de responsabilidad social a mediano plazo." (Editorial)
more
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
...
settings, and actions inside a game. The concept of digital storytelling will be explored, and how this differs from previous incarnations of mediums for stories." (Publisher description)
more
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a
...
bgeschlossenen Projekten befragt, die Antworten werden in leicht verständliche, spannende Geschichten verpackt - und so wird das im Unternehmen vorhandene Wissen genutzt, so kann aus erfolgreichen und weniger erfolgreichen Abläufen gelernt werden." (Verlagsbeschreibung)
more
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat
...
egic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world." (Publisher description)
more
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
ned with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success. But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign, to ensure that you won’t just be spinning your wheels? That’s where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Author Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you." (Publisher description)
more
"Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news out
...
lets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises." (Publisher description)
more
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
...
ce engagement with global poverty after watching Stand Up Planet, compared with a somber documentary, The End Game. Both documentaries increased awareness of global poverty, support for government aid, knowledge, and intended actions. However, Stand Up Planet produced significantly larger gains in awareness, knowledge, and actions; these effects were mediated by the narrative’s relatability, positive emotions, and entertainment value. The End Game’s effects were mediated by narrative transportation and negative emotions. Implications for narrative in social change campaigns are discussed." (Abstract)
more
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften
...
zu vermitteln und Hilfsbereitschaft zu generieren. Durch den Vergleich christlicher und linker Organisationen kann der Autor zeigen, dass sich mit dem Wandel des Humanitarismus in der Nachkriegszeit nicht nur die Art und Weise humanitären und entwicklungspolitischen Engagements, sondern auch die emotionale Dimension humanitären Handelns veränderte. Zum ersten Mal liegt nun eine Untersuchung über die Transformation humanitären Engagements von der Nachkriegszeit bis Anfang der 1990er Jahre vor, die emotions- und wissensgeschichtliche Ansätze verbindet." (Verlagsbeschreibung)
more
"Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, th
...
is essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." (Publisher description)
more
"Desde su primera edición en el año 2005, la presente obra ha servido como guía práctica para acompañar a los candidatos y sus asesores durante todo el proceso electoral y hoy en día sigue ofreciendo valiosas herramientas tanto tradicionales como también relacionadas con las nuevas tecnologí
...
as. Pero una cosa es ganar unas elecciones y otra cosa muy diferente es gobernar. Por eso, Carlos Andrés Pérez dedica la segunda parte de su libro a la manera como ejercer el poder de una forma responsable, o sea, cómo cambiar de la comunicación de campaña a la comunicación de gobierno. Tanto el candidato como el gobernante deben ser contundentes, generar credibilidad y confianza. En esta séptima edición Carlos Andrés Pérez nos sorprende con una nueva faceta de la comunicación política para llegar mejor al público, el Storytelling. Un nuevo nombre para un concepto muy antiguo, que se remonta a tiempos bíblicos, y consiste en contar historias y experiencias personales, en vez de abrumar a la gente con tantas cifras y teorías abstractas." (Prólogo, página 15-16)
more
"This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism is an effective lens for viewing the multiple and diverse relationships that constitute the links between North and South. New empirical finding
...
s on celebrity humanitarianism on the ground in Thailand, Malawi, Bangladesh, South Africa, China, Haiti, Congo, US, Denmark and Australia illustrate the impact of celebrity humanitarianism in the Global South and celebritization, participation and democratization in the donor North. By investigating one of the most mediatized and distant representations of humanitarianism (the celebrity intervention) from a perspective of contextualization, the book underscores the importance of context in international development." (Publisher description)
more
"The aim of this handbook is to provide civil society campaigners with the knowledge and skills they need to undertake high quality counter-narrative campaign evaluations. It presents model frameworks and case studies of successful counter-narrative M&E, as well as a range of useful tools and resour
...
ces that counter-narrative campaigners can use to support their M&E efforts, including: A description of key metrics and how to interpret them; An explanation of various research methods that can be used in online M&E; Guidance on potential risks and ethical considerations for counter-narrative M&E; A flexible M&E framework that can provide a starting point for evaluation planning; Three case study examples of high quality counter-narrative campaign evaluations; A glossary of key M&E terms; • An index of useful online M&E tools." (Page 3)
more
