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Authors & Publishers
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Journals
Output Type
Engagement im digitalen Zeitalter: Trends, Chancen und Herausforderungen
Bonn: Friedrich-Ebert-Stiftung (FES), Akademie Management und Politik (2018), 34 pp.
"Was gibt es in punkto Datenschutz und Datensicherheit für Non-Profits zu beachten und wie können sie Hass, Hetze und Parolen im Netz aktiv begegnen? Wie können zivilgesellschaftliche Organisationen digitale Technik für Beratungsangebote oder NPO-Kampagnen erfolgreich einsetzen und offene Daten
...
Social Media and Crisis Communication
New York; London: Routledge (2018), xx, 461 pp.
"Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers
...
Crashkurs Storytelling: Grundlagen und Umsetzungen
Freiburg et al.: Haufe, 2nd ed. (2018), 223 pp.
"Marketing-Experte Werner T. Fuchs vermittelt Ihnen in diesem Crashkurs, was Storytelling ist, welchen Grundregeln eine gute Geschichte folgt und was es bei den verschiedenen Einsatzorten zu beachten gilt. Ein Story-Check sowie bewährte Methoden und Instrumente begleiten Sie bei den ersten Schritte
...
Die internationale Öffentlichkeitsarbeit von NGOs im 21. Jahrhundert
"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch
...
Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio
London: GSMA; Altai Consulting (2018), 50 pp.
"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu
...
Strategic Social Media Management for NGOs
"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the
...
Digital Stories as Data
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
Digital Activism Survey on Palestinian Civil Society Organizations: A Questionnaire on Performance, Challenges and Needs
Haifa: 7amleh – Arab Center for Social Media Advancement (2018), 67 pp.
"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s
...
Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guides
Bonn: Deutsche Welle DW Akademie (2018), 24 pp.
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
...
Stories
Amsterdam: Amsterdam University Press (2018), 208 pp.
Vertrauensforschung für NGOs: NGO-Trust Index und NGO-Trust Map
"Dieser Beitrag widmet sich dem medienvermittelten Vertrauen in NGOs. Ein auf Basis der Theorie des öffentlichen Vertrauens (Bentele 1994) entwickeltes, inhaltsanalytisches Messinstrument, der NGO-Trust Index (NGO-TI) und die Ergebnis-Visualisierung in der NGO-Trust Map (Wohlgemuth et al. 2013), we
...
A Video Storytelling Method to Enhance Agricultural Extension: Workshop Handbook
Key Guides
East Lansing, Mich.: Michigan State University, Global Center for Food Systems Innovation (GCFSI) (2017), 24 pp.
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi
...
Una voz que cambia vidas: Campañas de responsabilidad social en la radio. El caso RPP Noticias
Lima: Universidad de Lima, Fondo Editorial (2017), 380 pp.
"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
...
Shine a Little Light: Celebrities, Humanitarian Documentary, and 'Half the Sky'
"'Half the Sky' is an ambitious humanitarian documentary about the global crises in gender discrimination. Based on Nicholas Kristof and Sheryl WuDunn's book (Kristof and WuDunn 2010), the nearly four-hour documentary visits six countries to explore six issues: gender-based violence in Sierra Leone,
...
In/visible Conflicts: NGOs and the Visual Politics of Humanitarian Photography
Media, Culture & Society, volume 39, issue 8 (2017), pp. 1178-1193
"This article examines the diverse factors shaping the involvement of non-governmental organisation (NGO) with humanitarian photography, paying particular attention to cooperative relationships with photojournalists intended to facilitate the generation of visual coverage of crises otherwise margina
...
Curated Stories: The Uses and Misuses of Storytelling
New York: Oxford University Press (2017), xii, 212 pp.
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th
...
Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives
New York: Wiley (2017), xxix, 376 pp.
"Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news out
...
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.