"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
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ases, we control the subject’s access to money, schooling, opportunities, and even fun. So they may defer to us by default, and it is our responsibility to not take advantage of this. It is our duty to protect the subjects from harm, and to ensure they enjoy every possible benefit of participating in our activity." (Page 8)
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"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
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The methods section covers some techniques in storytelling. And the structure section looks at how to incorporate storytelling into your everyday work." (Page 1)
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"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to
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olkit will help you to know: 1. How to package your key messages to make them remembered and acted upon by your stakeholders; 2. How to plan your communications methods and activities to achieve your project and policy objectives; 3. How to produce communications products, including impact statements, blogs, infographics and policy briefs, to communicate your key messages to your stakeholders." (Overview)
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"Vietnam thrives on a rich tapestry of stories across generations; personal and collective stories that form precious threads in the fabric of a diverse nation of more than 90 million people. There are valuable stories waiting to be told by Cham fisherwomen and men living in An Giang; by Hanoi stree
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t cleaners living with disabilities; by farmers growing cassava in the Quang Tri highlands. Such stories not only help us understand the diversity of this dynamic country, but can also inform important development decisions that impact the people whose stories most need to be heard [...] CARE believes that a vibrant, diverse society becomes stronger when everyone can equally contribute their voice to decisions that impact them. This is why CARE is using Community Digital Storytelling (CDST); an innovative participatory development approach that enables people to gain knowledge, build their confidence and share their concerns with others who can address them. CDST builds on the full potential of people often unheard; strengthening the wider society in the process. Through Community Digital Storytelling, community members collectively create and share stories in their own language using audio, photos and music. The resulting photo-videos are often 3-5 minutes long and in the local language. These stories are driven by the community members themselves who develop the content and decide what photos best represent the narratives they want to tell." (Page 3)
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"Nous proposons des stratégies pratiques et efficaces aux organisations de la société civile qui cherchent à accroître et à maintenir leur visibilité et leur impact dans les mondes réel et virtuel. La pierre angulaire de nos interventions dans les pays et sur le terrain est notre publication
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Making the Media Work for You : Un guide pour les organisations de la société civile, traduit en cinq langues. Ce guide est basé sur les expériences collectives d'initiatives de renforcement des capacités des médias en Bolivie, en Géorgie, au Kenya et en Afrique du Sud." (Description de la maison d'édition)
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"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
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ach ‘opinion formers’, the public and their academic peers, it is also the most effective way of: communicating research to potential users; raising your profile; getting involved in wider public debate; meeting the broader obligations of accountability that are incumbent on all publicly funded researchers. This publication provides some practical guidelines on how you can engage with the media in order to have a greater impact on the national debate. It will also provide you with information about: what makes a good news story; working effectively with journalist; writing press releases; giving TV and radio interviews; working with radio and TV documentary makers." (Introduction)
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"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills
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of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication." (Publisher website)
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"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
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asure rigorously, using a cluster-randomised design, how many lives mass media can save in a low-income country, and at what cost. Application of the Lives Saved Tool predicts that saturation-based media campaigns could reduce child mortality by 10–20%, at a cost per disability-adjusted life-year that is as low as any existing health intervention. In this Viewpoint we explain the scientific reasoning behind the trial, while stressing the importance of the media methodology used." (Abstract)
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"International organisations (IOs) wield considerable influence in today’s world. Distinguishing them from other actors are the new ideas they produce and communicate that can reframe global debates. However, there is little research about how these organisations evaluate their communication activ
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ities. This thesis sets out to fill this gap by providing the first in-depth study of communication evaluation within IOs. The central question of this thesis is to assess the extent to which communication evaluation is possible within IOs with three specific questions: 1) the appropriateness and feasibility of communication evaluation methodology for IOs; 2) the influence of internal and external factors; and 3) the use of communication evaluation findings in IOs." (Abstract)
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"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
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the community. Building on critical ethnographic audience research, I argue for a storytelling approach that facilitates personal narratives and cooperative focus groups among community radio audiences." (Summary)
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"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
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rnetzen, ist dabei für NPOs eine große Chance. Es passt darüber hinaus zur Arbeitsweise und dem Selbstverständnis all jener NPOs, die sich gerade nicht als „closed shop“ verstehen, sondern aktiv in die Gesellschaft hineinwirken. Die Akademie Management und Politik hat den großen Bedarf an Wissen und Praxistransfer zur effektiven Nutzung Sozialer Medien, der von vielen Mitgliedern der Non-Profit-Szene immer wieder geäußert wird, aufgenommen und sich dem Thema Non-Profits und Social Media in einer Fachtagung am 22. Juni 2015 in Bonn gewidmet. Diese Broschüre fasst die Ergebnisse der Fachtagung zusammen." (Vorwort)
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"Storytelling. Está muy de moda esta expresión y vamos a conocerla, a descubrir sus orígenes próximos y remotos. A aprender esta técnica de comunicación, sus potencialidades y sus límites. Y ver cómo podemos aplicarla en nuestro medio radiofónico." (Introducción, página 4)
"How effective are celebrities, not just in helping to draw attention to distant suffering, but in actually regulating spectators’ mediated experiences of the lives of distant strangers? What function does the perceived authenticity of a celebrity play in their role as mediator? This article seeks
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to address such questions by analysing the results of an audience study involving two phases of focus groups separated by a two-month diary study. The results show that celebrities certainly help to shape our mediated experiences of distant suffering – but not always in the ways and to the extent we might expect. What is clear is that celebrities are generally ineffective in cultivating a cosmopolitan engagement with distant suffering." (Abstract)
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"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr
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amming types, the emphasis is on what needs to be taken into account when designing, writing, and producing television programs that have a specific behavior change objective." (Preface)
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"Through a case study of Kiva.org, the world's first person-to-person microlending website, and other microfinance organizations, the book argues that international development efforts have an affective dimension. This is fostered through narrative and visual representations, through the performance
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of development rituals and through bonds of fellowship between Northern donors and Southern recipients. These practices constitute people in the global North as everyday humanitarians and mobilize their affective investments, which are financial, social and emotional investments in distant others to alleviate their poverty. This book draws on ethnographic material from the US, India and Indonesia and the anthropological and development studies literature on humanitarianism, affect and the public faces of development. It opens up novel avenues of research into the formation of new development subjects in the global North." (Publisher description)
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