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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Working with the Media: A Best Practice Guide
Swindon: Economic and Social Research Council (ESRC) (2015), 28 pp.
"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
...
Storytelling for Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 189-206
"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o
...
Training Material: Storytelling to Foster Cooperation and Inclusion
Key Guides
Erasmus; European Commission (2014), 51 pp.
"This training module is a compilation of material initially gathered to help partners prepare and develop their pilot projects. As such it can be of use for anyone who wants to use storytelling or storytelling methods as tool to build cooperation and/or to support learning. After a theoretical intr
...
La communication associative
Marseille: Panos Europe (2014), 43 pp.
Designing Behavior Change Communication Interventions in Education: A Practitioner's Guide
USAID (2014), 33 pp.
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a
...
Manual de comunicación ambiental: Del greenwashing a la sostenibilidad
Pamplona: EUNSA (2014), 192 pp.
"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla
...
Speak Up! An Illustrated Guide to Public Speaking
Boston: BedfordSt. Martin's, 3rd ed. (2014), xxxvii, 648 pp.
Communications Handbook for Clinical Trials: Strategies, Tips, and Tools to Manage Controversy, Convey Your Message, and Disseminate Results
Research Triangle Park, North Carol.: FHI 360; USAID; Microbicides Media and Communications Initiative (mmci) (2014), xv, 252 pp.
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof
...
Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits
Nonprofit Network (2014), 24 pp.
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
Evaluation Theory, Models, and Applications
Deep Insights
San Francisco: Jossey-Bass, 2nd ed. (2014), xxxiii, 766 pp.
"The book begins with an overview of the evaluation field and program evaluation standards, and proceeds to cover the most widely used evaluation approaches. With new evaluation designs and the inclusion of the latest literature from the field, this second edition is an essential update for professi
...
Leitfaden Krisenkommunikation
Berlin: Bundesministerium des Innern (2014), 52 pp.
"In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen.
Die Grundidee des Buches besteht da
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De la publicité à la communication responsable
Paris: Éditions Charles Léopold Mayer (2014), 189 pp.
"Loin d’être une simple fonction support qui ne servirait qu’a` faire connaître, la communication des organisations est un maillon essentiel du système économique. Elle influence profondément l’activité même de ceux qui communiquent mais aussi les attentes de ceux qui sont exposés aux
...
¿Cómo hacer un diagnóstico de comunicación social? Pistas para desarrollar estrategias exitosas
Key Guides
Lima: Oxfam (2014), 61 pp.
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
...
Monitoring and Evaluation of Policy Influence and Advocacy
London: Overseas Development Institute (ODI) (2014), iii, 70 pp.
"Policy influence and advocacy are increasingly regarded as a means of creating sustainable policy change in international development. It is often also seen as a difficult area to monitor and evaluate. Yet there is an increasingly rich strand of innovation in options to monitor, evaluate and learn
...
Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog
Burlington, Mass.; Abindon, Oxon: Focal Press, 2nd ed. (2014), xix, 183 pp.
"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message
...
Storytelling in virtuellen Welten
Konstanz; München: UVK (2014), 297 pp.
"David Lochner gibt einen Überblick über die vielfältigen Möglichkeiten des Erzählens im virtuellen Raum. Ob Animationsfilm, digitales Spiel oder interaktiver Film – sie alle bieten Autoren und Produzenten neue Wege, Geschichten zu erzählen: Visionen, Träume und Welten zu entwickeln, die da
...