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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
The Celebritization of Human Trafficking
Boston: New Englanf Law (2013), 38 pp.
"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from
...
Oxfam's Grow Campaign: Mid Point External Evaluation
Owl RE (2013), 87 pp.
"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo
...
Le plaidoyer associatif
Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
...
Guide pratique du bon usage des médias et réseaux sociaux
Kinshasa: Médi@ction (2013), 95 pp.
How to communicate research for policy influence. Toolkit No 3: Engage with media
Buenos Aires: CIPPEC (2013), 6 pp.
Using Narrative Communication in a Mass-Produced Youth Magazine as an HIV Prevention Intervention
Journal of African Media Studies, volume 5, issue 1 (2013), pp. 3-17
"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na
...
Kommunikation und Social Media
Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.
"Melanie Huber stellt in ihrem Standardwerk die bekannten und weniger bekannten Dienste des Social Web vor und zeigt mögliche Strategien, wie man im Netz überhaupt wahrgenommen wird. Das Buch hilft bei der Entscheidung, ob Aktivitäten im Netz »etwas bringen« und wie viel Engagement innerhalb so
...
Cómo gestionar la comunicación en organizaciones públicas y no lucrativas
Bogotá: Ediciones de la U (2013), 268 pp.
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Innovation in den Medien: Crossmedia - Storywelten - Change Management
München: Hooffacker; MedienCampus Bayern (2013), 204 pp.
"Google, Apple und Facebook haben die Medienwelt verändert. Auch lokale und regionale Medienunternehmen müssen sich massiv wandeln. Das Gute: Es entstehen neue Möglichkeiten, als Journalist zu arbeiten, seine Geschichten multimedial aufzubereiten und den Leser, Hörer sowie Zuschauer den ganzen T
...
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Im Blickpunkt: Digital Storytelling
Marl: Grimme-Institut (2013), 6 pp.
Media Interventions
New York et al.: Peter Lang (2013), xvi, 430 pp.
"This collection of essays, the first book-length treatment of its kind, explicates the concept of «media interventions», which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, c
...
Storytelling in World Cinemas. Vol. 2: Contexts
London; New York: Wallflower Press (2013), x, 198 pp.
Guide for Uncertainty Communication
The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.
"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is
...
Digital Storytelling: Capturing Lives, Creating Community
New York; London: Routledge, 4th ed. (2013), xiii, 206 pp.
"Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley, California, which since 1993 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edit
...
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
...
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
...