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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Guide pratique du bon usage des médias et réseaux sociaux
Kinshasa: Médi@ction (2013), 95 pp.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Innovation in den Medien: Crossmedia - Storywelten - Change Management
München: Hooffacker; MedienCampus Bayern (2013), 204 pp.
"Google, Apple und Facebook haben die Medienwelt verändert. Auch lokale und regionale Medienunternehmen müssen sich massiv wandeln. Das Gute: Es entstehen neue Möglichkeiten, als Journalist zu arbeiten, seine Geschichten multimedial aufzubereiten und den Leser, Hörer sowie Zuschauer den ganzen T
...
The Role of Public Sentiment and Social Media in the Evolving China-Africa Relationship
Johannesburg: South African Institute of International Affairs (SAIIA) (2013), 24 pp.
"The demands of public diplomacy have shifted with the development of social media technologies. Increasingly, governments are required to gauge and respond to public sentiment over and above the one-way communication of broadcast media. The social media and accompanying elevated public role have co
...
Social Media: A Handbook for Journalists
Stockholm: Sverige Radio (2013), 133 pp.
"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr
...
Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guides
resourcemedia (2013), 20 pp.
"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take
...
Herramientas digitales para ONG
La Rioja: Proyecto Libro - E; Universidad Nacional de La Rioja (2013), 139 pp.
Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review
Public Relations Review, volume 39, issue 5 (2013), pp. 572-574
"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
...
Bad buzz: Gérer une crise sur les médias sociaux
Paris: Eyrolles (2013), 192 pp.
Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
Guide for Uncertainty Communication
The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.
"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is
...
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Pathways for Change: 10 Theories to Inform Advocacy and Policy Change Efforts
Center for Evaluation Innovation (2013), 30 pp.
"This brief lays out 10 theories grounded in diverse disciplines and worldviews that have relevance to the world of advocacy and policy change. These theories can help to untangle beliefs and assumptions about the inner workings of the policy making process and identify causal connections supported
...
Im Blickpunkt: Digital Storytelling
Marl: Grimme-Institut (2013), 6 pp.
Le plaidoyer associatif
Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
...
Using visual storytelling for women's empowerment
Media Development (WACC), volume 60, issue 3 (2013), pp. 25-29
"Communicators who work with photography and video in the development context know the power visuals can have in bearing witness to the reality people living in poverty face. When contextualized, visuals can transcend distance and create a global dialog around topics in need of deeper understanding
...
Medientraining
Konstanz: UVK (2013), 222 pp.
"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber
...
Acciones para una buena comunicación en campañas electorales: Manual de marketing y comunicación política
Buenos Aires: Konrad-Adenauer-Stiftung (KAS); Asociación Civil Estudios Populares (ACEP), 2a ed., corr. y aument. (2013), 259 pp.
"Este manual guarda dos características fundamentales. Por un lado, no es una simple sumatoria de capítulos aislados, sino que se trata de conceptos compartidos por un equipo que viene cooperando tanto en capacitaciones como en consultorías, de modo que es un todo integrado. Por otro lado, todos
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