"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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rks for your organisation. You will also learn how to develop a content calendar for you web and social media work." (Page 2)
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"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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nd using social media for social change." (Page 2)
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"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr
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esponds to the needs we generally have: we want to talk to our audience, we want to find better approaches and new ideas, and we want as many people as possible to have access to our work." (Page 9)
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"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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orts (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations." (Abstract)
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"Este manual guarda dos características fundamentales. Por un lado, no es una simple sumatoria de capítulos aislados, sino que se trata de conceptos compartidos por un equipo que viene cooperando tanto en capacitaciones como en consultorías, de modo que es un todo integrado. Por otro lado, todos
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los conceptos volcados en este manual son fruto de la extensa trayectoria de los consultores participantes. Nada de lo que aquí figura es resultado de una simple observación de los procesos electorales, ni la importación lisa y llana de aplicaciones de herramientas que se dan en otros marcos culturales y políticos. Todo ha sido probado en la práctica, lo cual no significa que se lo pueda aplicar de manera descontextualizada." (Presentación, página 9)
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"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and
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the process of sharing them are the building blocks for deep interpersonal relationships where the processes of healing, reconciliation, resolution, and conflict prevention are found. When we engage in story-telling and story-listening, we experience new worlds and discover how other people travel in paths similar to our own. We find stories that have the power to transcend borders, time, and space. Stories tell us about the diversity of traditions, customs, and ways of life that are an important part of everyday life." (Page 2)
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"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from
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media and the public. As a result, many celebrities now characterize themselves as anti-trafficking activists, with their admiring public viewing their claims as expertise. This article looks at ways in which celebrities, people “known for [their] wellknownness” (Boorstin 1992), and celebrity culture influence legal and policy responses to human trafficking, critiquing simplified, appeal-to-the-masses (and -funders) approaches to human trafficking employed by those who pander to the public’s current obsession with celebrities." (Page 2)
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"This brief lays out 10 theories grounded in diverse disciplines and worldviews that have relevance to the world of advocacy and policy change. These theories can help to untangle beliefs and assumptions about the inner workings of the policy making process and identify causal connections supported
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by research to explain how and why a change may or may not occur. This piece is not meant to be comprehensive of all possible relevant theories and approaches; rather, it introduces and illustrates a handful of theories that may be useful to advocates, funders, and evaluators. While the theories included may have broad applicability, the brief is grounded in the context of US domestic policy. Knowing about existing theories may sharpen your own thinking, provide new ways of looking at the policy world, and give you a leg up on developing your own theory of change. The final section gives concrete examples of the way in which advocates, funders, and evaluators can use this brief in their work." (Introduction, page 1-2)
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"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
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ntlichkeitsarbeit zum Erfolg. Unsere Autorin erklärt Ihnen Social-Media-Kampagnen von der Idee bis zur Realisierung, inkl. Verbandskommunikation, Sozial- und Kulturmarketing, Eventpromotion, Employer Branding, Produktvermarktung sowie Service, Support und Imagegestaltung." (Verlagsbeschreibung)
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"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo
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d price volatility. As of March 2013, teams in 34 Southern countries and 16 Northern ‘affiliate’ countries were involved in the campaign. In this first phase, a number of outcomes were achieved across 50 countries and globally. The most significant achievement was securing policy changes or commitments on food and land from governments, corporations, and global bodies in addition to involving rural women in these processes. The biggest challenge has been to “deeply engage” with a significant global audience of 50 million on one or more of the GROW themes. More success has been seen in building national networks or cross-country initiatives, that while effective, haven’t constituted a global movement on food." (Executive summary, page 3)
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"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
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ation, réagissant aux prises de position ou aux actions des décideurs qu’il cherche à influencer. Il tentera pour cela de discréditer le discours ou de dénoncer les agissements de ses opposants en mobilisant le public ou en diffusant ses messages à travers les médias pour mettre la pression sur les décideurs. Pourtant, ce ne sont pas les seules cordes à son arc ! Pour influencer, modifier, créer, abroger une politique ou une pratique, un plaidoyeur va également tenter de négocier avec les décideurs, de proposer des solutions alternatives, après avoir décrypté les intérêts de ses différents interlocuteurs. Il va saisir les opportunités lui permettant de prendre part au processus de décision (officiellement ou non) et va fournir des éléments d’expertise jusqu’ici inexistants, parcellaires ou méconnus permettant d’appuyer ses propositions. En fonction des acteurs et des évènements, le plaidoyeur va donc alternativement adopter une démarche de confrontation, (dénonçant par exemple des injustices vécues par un groupe d’individus) ou une position de co-construction, lorsqu’il a l’opportunité de faire progresser ses positions. Il va successivement se positionner au coeur et en dehors du processus de négociation." (Page 4)
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"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
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experiences of interesting edutainment programmes. If you are a social activist or development worker, it will introduce you to the exciting opportunities that edutainment presents. If you are an edutainment practitioner, it invites you to think about your own practice, whether you are using multimedia, TV dramas, radio talk shows, theatre, social media or on-the-ground community dialogues and advocacy." (Page 3)
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"Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley, California, which since 1993 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edit
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ion of the CDS‘s popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a '7 Steps' approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling—from seeing the story to assembling and sharing it [...] A companion website brings the entire storytelling process to life." (Back cover)
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"This collection of essays, the first book-length treatment of its kind, explicates the concept of «media interventions», which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, c
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ommunication and cultural studies, contributors offer penetrating analyses of media interventions in a variety of social, political, and cultural settings from culture jamming and DIY media to public relations campaigns and reality television shows. In doing so, the volume develops an analytical framework for examining the complex and contradictory operation of media power in contemporary society." (Publisher description)
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"Google, Apple und Facebook haben die Medienwelt verändert. Auch lokale und regionale Medienunternehmen müssen sich massiv wandeln. Das Gute: Es entstehen neue Möglichkeiten, als Journalist zu arbeiten, seine Geschichten multimedial aufzubereiten und den Leser, Hörer sowie Zuschauer den ganzen T
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ag über zu begleiten. Datenjournalismus, Transmediales Arbeiten und Live-Berichterstattung sind nur einige Schlagworte. Im fiktionalen Bereich spielen Storywelten eine bedeutende Rolle: Wie lassen sich Film, Serie, Games und Buch ver- und die Nutzer einbinden? Das Buch gibt praxisorientierte Ratschläge. Auch Themen wie Change Management, Life Balance, Medienethik sowie Monetarisierung im Mobile-Bereich werden von den Autoren behandelt." (Verlagsbeschreibung)
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