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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Public Health Media Advocacy Action Guide: Elements of a Media Advocacy Campaign
Global Health Advocacy Incubator (2016), 56 pp.
"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is
...
Social Sector Communication in India: Concepts, Practices, and Case Studies
Los Angeles et al.: Sage (2016), xvi, 268 pp.
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
...
Haciendo que los medios trabajen para Usted: Una guía para organizaciones de la sociedad civil
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Complex TV: The Poetics of Contemporary Television Storytelling
New York: New York University Press (2015), x, 390 pp.
"Complex TV offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Through close analyses of key programs, including The Wire, Lost, Breaking Bad, The Sopranos, Veronica Mars, Curb
...
Las claves de la publicidad
Madrid: ESIC Editorial, 8th ed. (2015), 479 pp.
Comunicándonos en nuestras organizaciones
San José (CR): Voces Nuestras; Brot für die Welt (2015), 31 pp.
Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
...
The Role of Celebrities in Mediating Distant Suffering
International Journal of Cultural Studies, volume 18, issue 4 (2015), pp. 449-466
"How effective are celebrities, not just in helping to draw attention to distant suffering, but in actually regulating spectators’ mediated experiences of the lives of distant strangers? What function does the perceived authenticity of a celebrity play in their role as mediator? This article seeks
...
Writing and Producing for Television and Film
Key Guides
New Delhi et al.: Sage, 2nd ed. (2015), xiii 234 pp.
"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr
...
"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
...
Working with the Media: A Best Practice Guide
Swindon: Economic and Social Research Council (ESRC) (2015), 28 pp.
"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
...
Communication Ethics in a Connected World
Bruxelles et al.: PIE Lang (2015), 432 pp.
"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills
...
Praxishandbuch Online-Fundraising: Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Bielefeld: transcript Verlag (2015), 184 pp.
"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
...
Videoactivismo y movimientos sociales: Teoría y praxis de las multitudes conectadas
Barcelona: Gedisa (2015), 382 pp.
Narrative Interpretation of HIV/AIDS Messages: The Effects of Storytelling Prompts Among Rural University Students
Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 400-418
"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
...
Architecture de l'information: Méthodes, outils, enjeux
Louvain-la-Neuve: De Boeck (2015), 205 pp.
"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information
...
Can Mass Media Interventions Reduce Child Mortality?
Lancet, volume 386, issue 9988 (2015), pp. 97-100
"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
...
The Advocacy Strategy Framework: A Tool for Articulating an Advocacy Theory of Change
Center for Evaluation Innovation (2015), 14 pp.
"This brief offers a simple one-page tool for thinking about the theories of change that underlie public policy advocacy strategies. It first presents the tool and then offers six questions that advocates, and funders working with advocates, can work through to better articulate their theories of ch
...
