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Journals
Output Type
Comunicação e marketing digitais: Conceitos, práticas, métricas e inovações
Salvador: VNI (2011), 245 pp.
Making Data Talk: A Workbook
National Cancer Institute (2011), 44 pp.
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Interactive Storytelling: 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, Vancouver, Canada, November 28 - December 1, 2011. Proceedings
Berlin et al.: Springer (2011), xiii, 372 pp.
"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
...
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
...
Communication politique et lobbying
Bruxelles: De Boeck (2011), 253 pp.
Agricultural Radio That Works
Ottawa: Farm Radio International (2011), 8 pp.
"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
...
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Food Security Communications Toolkit
Key Guides
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
...
Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
The Health Communicator’s Social Media Toolkit
Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
A Guide for African Science Media Officers
Wellcome Trust; SciDevNet (2011), 20 pp.
"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
...
Case Study: A Communication Approach to El Salvador’s EDUCO Education Reform Efforts
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), iv, 9 pp.
"A well-designed communication plan proved to be critical in implementing successful education re form efforts in El Salvador (World Bank 1998). El Salvador’s experience with the Education with Community Participation Program (EDUCO) demonstrated that special emphasis on communication strategies c
...
Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
...
Media Advocacy Toolkit
Pasay City: Philippine NGO Council on Population, Health and Welfare (2011), 22 pp.
Transnational Celebrity Activism in Global Politics: Changing the World?
Bristol, UK; Chicago: intellect (2011), 317 pp.
Changing Norms is Key to Fighting Everyday Corruption
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), 25, 55 pp.
"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis-
...
