"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
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new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it." (Publisher description)
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"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
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ctive; mindful of the connections between the study of public address and the history of ideas; provides an historical overview of public address research and pedagogy, as well as a reassessment of contemporary public address scholarship by those most engaged in its practice; includes in-depth discussions of basic issues and controversies public address scholarship; explores the relationship between the study of public address and contemporary issues of civic engagement and democratic citizenship; reflects the diversity of views among public address scholars, advancing on-going discussions and debates over the goals and character of rhetorical scholarship." (Publisher description)
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"This paper introduces the scope of, and rational for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts – offering reasons why and when these processes should be planned and implemented, what’s involved, and w
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ho should be engaged in the process. It concludes by looking at some of the particular challenges and opportunities that the monitoring and evaluation of advocacy work presents. It also offers some helpful considerations to those who are designing or implementing these processes. The paper relies heavily on previous publications produced by INTRAC, based on work in advocacy with organisations such as DFID, Plan, Transparency International, PSI and also on a Save the Children publication, Advocacy Matters." (Introduction, page 1)
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"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
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outh movement, participatory public history, audience reception, videoblogging and microdocumentary. It pinpoints who is telling what stories where, on what terms, and what they look and sound like. And it explores the boundaries of digital storytelling from China and Brazil to Western Europe and Australia." (Publisher description)
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"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and
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how truths are often encapsulated in stories." (Publisher description)
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"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking
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campaign successes employed the internet as a mobilising force. A template for such action emerges from examining these campaigns in concert. Almost without exception, campaigners worked in coalition with other stakeholders. These coalitions varied both in style and in substance, and examining those differences is instructive. The campaigns were fought on intellectual and emotional ground which was often some distance from the mechanism of intellectual property law itself. This observation should encourage campaigners to think about the merits and pitfalls of different messaging approaches. Finally, the observation that very few of the case studies emerge from countries in the developing world prompts the report to examine why this might be so, and to challenge campaigners to examine the value of a more global perspective. It’s fair to say that the issues that motivate IP reform activists go beyond the public messages their campaigns focussed upon. The upcoming campaign against the substantive issues contained in the plurilateral Anti-Counterfeiting Trade Agreement offers campaigners an opportunity to find and voice these concerns, concerns that have motivated them thus far to undertake the significant an impressive policy interventions in the global intellectual property space that have been detailed in this report. The time has come to for a mobilising critique against the flawed orthodoxy of tough, unwieldy global intellectual property regimes." (Conclusion, page 47)
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"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
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gotiation of communications." (Publisher description)
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"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
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be this way. This guide offers 10 tips for turning your report into a morning headline or a segment on the evening news. No matter what your issue is or what type of research you’re releasing — from scientific data to a public opinion survey — these tried and true tips can help you insert your hard work into the news cycle." (Introduction)
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"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad
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vocates are embracing evaluation as a critical part of their work. The main barrier preventing more organizations from using evaluation is a lack of familiarity with how to think about and design evaluations of advocacy efforts that are useful, manageable, and resource-efficient. Even knowing where to start can be a challenge. This tool was developed to help address that gap in knowledge. It guides users through four basic steps of advocacy evaluation planning." (Page 3)
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"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm
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unity-based research. In fact, we believe that researchers have an ethical obligation to ensure that research findings are disseminated to research participants, as well as other individuals and institutions in the communities in which we work. In an effort to increase ease and efficiency, this document provides key strategies for dissemination, including practical advice and specific templates you can adapt for your use. Through this strategic dissemination approach, CARE (Community Alliance for Research and Engagement) intends to distribute salient findings to affected communities, participant agencies, health departments, researchers, policy makers, and health advocacy groups." (Page 1)
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"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
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gs from recent meta-analyses suggest that newer communication campaigns are increasingly utilizing theory. In addition, there has been great diversity in the theories being applied in this area, and many of the theories being used most often, including the Theory of Reasoned Action, Social Cognitive Theory, and the transtheoretical “Stages of Change” model, also are widely studied in the health behavior change literature.
An evaluation research team typically consists of program staff in charge of program planning and a program evaluator. Often, the program evaluator is one of the few behavioral or social scientists on the project. Without a theorist on the team, the theory behind the project is likely to remain implicit from the start. The failure to acknowledge or discuss theory from the beginning risks wasting resources on message strategies that are not adequately linked to psychosocial predictors of behavior, and on performance measures that are off the mark. Thus, all program personnel should be involved in theory/logic model development so that the theoretical underpinnings of the project are grounded in more than evaluator assumptions." (Introduction)
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"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)
