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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Media Advocacy Toolkit
Pasay City: Philippine NGO Council on Population, Health and Welfare (2011), 22 pp.
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
...
Interactive Storytelling: 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, Vancouver, Canada, November 28 - December 1, 2011. Proceedings
Berlin et al.: Springer (2011), xiii, 372 pp.
"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
...
Communication politique et lobbying
Bruxelles: De Boeck (2011), 253 pp.
The Art of Storytelling: Telling Truths Through Telling Stories
Lanham: Scarecrow Press (2011), vi, 210 pp.
"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
...
Agricultural Radio That Works
Ottawa: Farm Radio International (2011), 8 pp.
"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
...
Medición y evaluación en comunicación
Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.
Participatory Radio Campaigns and Food Security: How Radio Can Help Farmers Make Informed Decisions
Ottawa: Farm Radio International (2011), 88 pp.
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
...
Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
...
Review of ILRI’s External Communication
International Livestock Research Institute (ILRI); Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
...
Comunicação e marketing digitais: Conceitos, práticas, métricas e inovações
Salvador: VNI (2011), 245 pp.
Public Awareness and Public Education for Disaster Risk Reduction: A Guide
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
...
The Health Communicator’s Social Media Toolkit
Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
Comunicación estratégica: Comunicación para la innovación
Rosario: Homo Sapiens Ediciones (2011), 199 pp.
Making Data Talk: A Workbook
National Cancer Institute (2011), 44 pp.
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
...
Strategie und Technik der Werbung: Verhaltens- und neurowissenschaftliche Erkenntnisse
Stuttgart: Kohlhammer, 7., aktualisierte und überarb. Aufl. (2011), 404 pp.
"Gute, also wirkungsvolle Werbung beeinflusst den Konsumenten gezielt und im Sinne des Werbenden - der Autor tritt für einen systematischen Ansatz ein, der Strategie, kreatives Element und soziologische, psychologische und neurowissenschaftliche Erkenntnisse vereint und lehnt Werbung "aus dem Bauch
...
Die PR- und Pressefibel: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
Frankfurt am Main: FAZ-Institut, 5., aktualis. Aufl. (2011), 400 pp.
Kreative PR
Konstanz: UVK, 2., überarb. Aufl. (2011), 271 pp.
"Der Autor stellt Techniken vor, mit denen sich spannende Geschichten rund um Unternehmen, Produkte, Dienstleistungen und Personen entwickeln lassen, auch wenn diese auf den ersten Blick wenig hergeben. Er gibt Anregungen, wie man Meldungen über technische und komplizierte Fachthemen so formuliert,
...
