1 Common ground, 3
2 Evolution of the profession, 17
3 Theories and methods, 32
4 Comparative cultural metrics, 53
5 Structural comparisons, 71
6 The state of the public relations profession, 87
7 South and Southeast Asia, 117
8 Evolutionary public relations in China, Japan and South Korea, 137
9 The Middle East, 162
10 Public relations in sub-Saharan Africa, 178
11 Latin America, 206
12 Central and Eastern Europe, 228
13 Western Europe and "legacy" countries, 261
14 A look to the future, 280