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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta; Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
...
Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
...
Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
...
Kommunikationskampagnen: Ansätze und Kriterien einer praktisch-theologischen Kampagnentheorie
Stuttgart: Kohlhammer (2010), 435 pp.
"Seit den 1960er Jahren kommunizieren christliche Organisationen mit Kampagnen, Projekten, Initiativen und Aktionen wie 'Brot für die Welt', 'Sieben Wochen ohne', 'Misch dich ein', 'Mach dich stark für starke Kinder', 'Advent ist im Dezember' u. a. Erstmals wird hier die Gesamtheit kirchlicher Kam
...
Voice and Accountability Tool: Engagement Framework
CAFOD (2010), 3 pp.
"This tool can be used in different places and for different types of advocacy, and helps CAFOD and our partners to think about the wider context of their work as well as their achievements. The levels are cumulative, and require partner organisations to think through the reasons why they might be c
...
Advocacy, Communication and Social Mobilization for TB Control: Collection of Country-Level Good Practices
Geneva: World Health Organization (WHO) (2010), 81 pp.
"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder
...
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
Tácticas y estrategias para contar: Historias de la gente sobre conflicto y reconciliación en Colombia
Bogotá: Friedrich-Ebert-Stiftung (FES), Centro de Competencia en Comunicación para América Latina (2010), 212 pp.
"Esta es una historia de historias. Esta es la historia de una intuición que se concretó en idea, que se volvió en proyecto, que se convirtió en comunidad/red llamada www.desdeadentro.info, un tejido de historias que no tiene dueños pero tiene sentido en cuanto cuenta, narra, relata. ¿Qué som
...
"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio
...
The Networked Nonprofit: Connecting with Social Media to Drive Change
San Francisco: Jossey-Bass (2010), xix, 201 pp.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
...
Winning the Web: Stories of Grassroots Campaigning for Access to Knowledge in the Networked Digital Age
Open Society Institute (2009), 49 pp.
"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking
...
Public Relations Research in Africa
African Communication Research (St. Augustine University Mwanza), volume 2, issue 3 (2009), pp. 351-473
Global Public Relations: Spanning Borders, Spanning Cultures
Abingdon: Routledge (2009), xviii, 310 pp.
Make Poverty History: Political Communication in Action
Basingstoke; New York: Palgrave Macmillan (2009), xv, 248 pp.
"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
...
Story Circle: Digital Storytelling Around the World
Deep Insights
Chichester, U.K; Malden, MA: Wiley Blackwell (2009), xvi, 307 pp.
"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
...
"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app
...
A User’s Guide to Advocacy Evaluation Planning
Cambridge, MA: Harvard Family Research Project (2009), 22 pp.
"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad
...
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
