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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
Heiße Luft & harte Fakten: Wie komme ich in die Medien? Wie halte ich sie mir vom Leib?
Wien: Der Verlag (2010), 128 pp.
"Das Buch vermittelt als Leitfaden auf unkomplizierte Weise einen umfassenden Überblick darüber, was Pressearbeit ist und kann. Wie komme ich mit den „richtigen Storys" in die Medien? Kann ich auch verhindern, ungewollt präsent zu sein? Wie funktionieren Medien überhaupt? Von der Marke ICH bis
...
The Social Media Marketing Book
Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
...
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Gestão da comunicação: Projetos de intervenção
São Paulo: Paulinas (2009), 239 pp.
Introduction to Basic Counselling and Communication Skills: IOM Training Manual for Migrant Community Leaders and Community Workers
Geneva: International Organization for Migration (IOM) (2009), 117 pp.
"This manual was developed and tested as part of the IOM pandemic preparedness for migrants and host communities project. The manual was designed to assist children, adolescents, adults and families living in migrant and host communities and help them cope during and in the aftermath of a pandemic.
...
A User’s Guide to Advocacy Evaluation Planning
Cambridge, MA: Harvard Family Research Project (2009), 22 pp.
"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad
...
"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm
...
Winning the Web: Stories of Grassroots Campaigning for Access to Knowledge in the Networked Digital Age
Open Society Institute (2009), 49 pp.
"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking
...
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
...
Public Relations Research in Africa
African Communication Research (St. Augustine University Mwanza), volume 2, issue 3 (2009), pp. 351-473
Now Hear This: The Nine Laws of Successful Advocacy Communications
New York; Washington, DC, San Francisco: Fenton Communications (2009), 24 pp.
"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)
Story Circle: Digital Storytelling Around the World
Deep Insights
Chichester, U.K; Malden, MA: Wiley Blackwell (2009), xvi, 307 pp.
"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
...
"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app
...
Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes
Oxford: INTRAC (2009), 11 pp.
"This paper introduces the scope of, and rational for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts – offering reasons why and when these processes should be planned and implemented, what’s involved, and w
...
Key Concepts in Public Relations
London: Sage (2009), xii, 253 pp.
"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
Handbook of Risk and Crisis Communication
New York: Routledge (2009), xii, 683 pp.
"The handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that
...
