Campaigning, Advocacy, PR
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This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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"Blogs are more or less controllable for those who want to keep them under surveillance. Governments that are most up to do date with new technology use the most sophisticated filtering or blocking techniques, preventing them from appearing on the Web at all. But bloggers don't just sit back and let ... more
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins ... more
"Advocacy and policy change evaluations focus on policy as the unit of analysis rather than the more traditional program or project. There is growing interest in this form of evaluation as evidenced by a new American Evaluation Association Topical Interest Group with this focus. Julia Coffman (2007) ... more
"This Media Reform Action Guide is your invitation to rise up, take to the phones, the Internet and the streets to build a better media system. Each chapter in this guide will help make your voice heard on the media issues that matter to you. Whether you’re motivated to fight for a free and open I ... more
"Viele Wissenschaftlerinnen und Wissenschaftler üben im Umgang mit den Medien Zurückhaltung, sei es, weil sie unsicher sind oder weil sie die Chancen erfolgreicher Medienarbeit unterschätzen. Ihnen vermittelt dieses Buch das »Handwerk« des Umgangs mit Presse, Radio, Fernsehen und Internet. Zur ... more
"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea ... more
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb ... more
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec ... more
"La comunicación política implica el conocimiento y dominio de técnicas de investigación, de planificación, el diseño y ejecución de acciones estratégicas que tienen por objeto llegar de forma eficiente a los públicos; implica cambio y difusión eficiente de mensajes. La propuesta política ... more
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin ... more
"This guide has been compiled from a number of sources, including industry experts on blogging, with a particular focus on civic leadership weblogging. Many of the examples are based on the experiences of a government-backed pilot into blogging in the public sector. The International Centre of Excel ... more
"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor ... more