"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicated. This Guide was designed to be both thought provoking and of some practical use to SDC and its collaborators and partners. The materials contained here should help you develop competence and confidence as tellers or facilitators of telling and may also support the development of more complex methodologies and programmes involving knowledge sharing, change and communication. In it you will find: tips, templates and tools to help you find, share and capitalize experience; reflections on the practical and the emotional aspects of story telling; consideration of the challenges and risks in institutionalising these approaches; illustrations from SDC’s experience so far of putting stories to work." (Introduction, page 6)