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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Comunicación estratégica: Vivir en un mundo de señales
Santiago de Chile: Aguilar Chilena de Ediciones (2006), 352 pp.
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions
Chicago: Kaplan (2006), 242 pp.
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c
...
Working with the Media: A Guide for Researchers
London: Panos London (2006), 13 pp.
Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
Planning BCC Interventions: A Practical Handbook
Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.
Comunicación y desarrollo: Relaciones públicas para organizaciones no gubernamentales
Key Guides
Bonn: InWEnt (2006), 91 pp.
"Whether clinicians like it or not, children and families affected by trauma are routinely covered by the media. When that happens, clinicians often face difficult choices [...] Audiences are powerfully affected when direct information comes from children, adolescents or family members. Yet balancin
...
Weblogs, Podcasts und Co.: Ein prakischer Leitfaden für den Umgang mit neuen Kommunikationswegen im Netz. Mit Anleitung zur Einrichtung eines eigenen Weblogs
Düsseldorf; Köln: Landesanstalt für Medien NRW; Deutsche Medienakademie (2006), 71 pp.
"Weblogs, Podcast und Co. sind nicht wirklich neu. Sie lösen aber Versprechen ein, die das Internet der ersten Generation gegeben hat – jeder kann kostengünstig seine Meinung per Text, Foto, Audio und Video weltweit verbreiten. Wenn er es geschickt macht, sogar mit der Chance, dass er von andere
...
"The guide is divided into 7 sections. Each section explores a different aspect of working with the media on gender and education issues, starting with looking at education campaigning in general before focusing on gender issues in education, and the role of advocacy and the media. You will find pra
...
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...
Tech-Savvy Communications: A Toolkit for Nonprofits
Seattle: NPower Seattle (2006), 41 pp.
Strategic Communication for Sustainable Development: A Conceptual Overview
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
...
Oratória: Técnicas para falar em público
São Paulo: Paulinas, Serviço à Pastoral da Comunicação (SEPAC) (2006), 55 pp.
Krisen-PR in der Praxis: Wie Kommunikations-Profis mit Krisen umgehen
Münster: Daedalus (2006), 288 pp.
Story Guide: Building Bridges Using Narrative Techniques
Bern: Swiss Agency for Development and Cooperation (SDC) (2006), 45 pp.
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
...
El negocio de la celebridad: Cómo transformar la notoriedad en una célebre marca y a los consumidores en verdaderos fans
Santiago de Chile: J.C. Sáez (2006), 346 pp.
La publicidad puesta al día
Buenos Aires: La Crujía, 2a ed. (2006), 236 pp.
Campanha política: Como ganhar uma eleição. Regras e dicas
São Paulo: Girafa (2006), 195 pp.
