"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
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rtisements to respond to local needs. It offers tools to help navigate the production process. The guide also encourages collaboration with colleagues and local experts. It suggests that gathering a team to provide advice and share some of the work will make the products stronger. The Spot on Malaria guide takes the reader through a 7-step process for planning, adapting or creating, testing and producing radio spots. It also offers tips on: securing adequate and appropriate airtime; deciding whether to use free or paid airtime; monitoring and evaluating spots. The Spot on guide also includes: resources about malaria, radio and communication - many available free on the web; planning, research and implementation tools, including a sample pretesting guide and screener; more than 15 sample scripts on various malaria topics, including treatment, insecticide-treated nets and intermittent preventive treatment of pregnant women; a sample five-day agenda for conducting a Spot On training workshop; a glossary of malaria, radio, research and scriptwriting terms." (Communication Initiative)
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"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
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women and girls. The guide book is part of UNFPA's aim to reinforce the capacities of journalists at the country level to prepare them to be agents of gender- and culturally-sensitive HIV prevention programmes. The training guide gives detailed explanation of the eight-step Sabido methodology of "entertainment with proven social benefit."It is focused on the social-content (educational) portion of an entertainment-education programme. The guide is based on the assumption that the writers received previous training in drama and have experience in writing melodrama. The author also includes at the end of the guide an exploration of the theoretical underpinnings of the Sabido methodology." (ELDIS).
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"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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provides answers to the problems they can face. The book focuses in detail on the 'design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason. John Riber is a Independent Film-Maker and Director, Media for Development (East Africa), Dar-Es-Salaam, Tanzania." (Publisher website)
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"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make
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wallposter comics."
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"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitorin
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g Project (GMMP) 2005; and discusses the various target audiences key to achieve change. Section Two - provides the tactical information on the steps, tools and strategies that are useful in gender and media advocacy; provides tips and pointers on how to engage with the media and how to put gender on the news agenda. Information boxes, case studies and discussion points are provided in the various chapters. At the end of each Section, the user will find a glossary of key terms used in the chapters, and a summary of the key pointers and issues that have emerged from the chapters." (Page 6)
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"This is a guide for those training writers of radio soap operas for peacebuilding. It contains a ten day training course, materials, and background information which are invaluable to facilitators." (Back cover)
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib
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ute to peace, because they reach people emotionally. The guide gives instructions on several steps of the planning and implementation process, such as conducting a timeline, defining the target audience, and choosing a team, recording a schedule, and planning the budget. It discusses where to record a soap opera (in studio or outside), how long a soap opera should last, and when it should be broadcast. It gives advice on the pre-test phase with focus groups, and provides a checklist with the overarching aims, ie, the intended outcomes and the emotional focus, of the soap. The appendix contains an excerpt from an Indonesian radio drama serial, produced by Common Ground Indonesia." (commbox)
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"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
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articipación de los jóvenes en sus comunidades, promoviendo el ejercicio del derecho y el libre acceso a la información y la libertad de expresión. Es un proyecto pensado para los jóvenes y construido con jóvenes. Entre jóvenes. Comunicación y VIH se propone en todas sus instancias, tanto en los talleres presenciales, en el sitio web, como en este libro, capacitar y promover la participación de los jóvenes." (Prólogo)
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